Keep What You Earn

De: Shannon Weinstein
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  • Resumen

  • Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence. [Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]
    © 2021 All rights reserved Fitnancial Solutions.
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Economía Gestión Gestión y Liderazgo Liderazgo
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Episodios
  • Invest in Building or Buying with Jackie Koch

    Invest in Building or Buying with Jackie Koch
    May 7 2025

    I'm joined by HR expert Jackie Koch, who brings a wealth of knowledge and experience from her extensive background in high-growth startups and HR consulting. We dive into one of the most challenging aspects of entrepreneurship: hiring. Whether you're debating whether to buy talent or build it within your organization, this conversation has invaluable insights for you.

    Jackie and I explore the pros and cons of both approaches, discuss the importance of aligning your expectations with your hiring decisions, and share practical advice on interviewing, onboarding, and creating a workplace culture that nurtures growth. We also touch on the significance of investing in tools and processes that set your hires up for success from day one. Don't miss this episode if you're looking to refine your hiring strategy and avoid costly mistakes. Tune in now and take the first step towards smarter hiring practices!

    What You'll hear in this episode:

    [00:50] Meet Jackie Koch: HR Expert and Business Bestie

    [01:40] The Importance of Hiring the Right People

    [02:55] Jackie's Background and Expertise

    [04:05] Challenges of Transitioning from Corporate to Startup

    [07:00] The Build vs. Buy Talent Dilemma

    [16:25] Benefits and Drawbacks of Buying Talent

    [22:15] Benefits and Drawbacks of Building Talent

    [24:40] The Challenge of Hiring the Right Talent

    [25:35] Building Talent: The Complexities and Importance

    [26:30] Mentoring and Coaching: A Foundational Component

    [26:45] Implementing AI and Training Systems

    [28:45] The Cost and Benefits of Building Talent

    [30:05] Transparency and Honesty in Hiring

    [35:30] Learning from Past Experiences

    [42:05] The Importance of Clear Job Descriptions

    [46:05] Resources for Improving Hiring Processes

    If you like this episode, check out:

    My 3 Favorite Interview Questions

    Authentic Hiring: Showcase Your Values

    How to Keep Employees Loyal

    Connect with Jackie:

    Check out the World's Greatest Boss Podcast https://www.peopleprinciples.co/podcast

    Learn more about hiring and HR templates peopleprinciples.co

    Connect with Jackie on LinkedIn https://www.linkedin.com/in/jackiemkoch/

    Want to learn more so you can earn more?

    Visit keepwhatyouearn.com to dive deeper on our episodes

    Visit keepwhatyouearncfo.com to work with Shannon and her team

    Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

    Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
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    48 m
  • I Hired My Husband - Here's Why

    I Hired My Husband - Here's Why
    May 5 2025

    I recently hired my husband, Jason, into our business. Jason, an adept entrepreneur with 17 years of experience, brings invaluable insights into operations and sales. Join us as we discuss the advantages of his unique perspective, collaboration opportunities, and how this move will benefit our clients. Despite bringing personal and professional challenges, this decision aligns with our goal to grow our household income and enhance service for our clients. Tune in to discover how Jason's expertise will revolutionize our business and deliver more value to you.

    What You'll hear in this episode:

    [0:50] Exciting News: Hiring My Husband Jason

    [1:35] Jason's Expertise and Contributions

    [3:35] Collaborative Benefits and Team Challenges

    [4:35] Financial Insights and Consulting Benefits

    [5:45] Household Financial Strategy

    [7:15] Conclusion and Future Plans

    If you like this episode, check out:

    Is Hiring Your Family the Right Thing to Do?

    Is Your CPA a Problem Finder or Problem Solver?

    Expanding Your Worth: Beyond Saving

    Want to learn more so you can earn more?

    Visit keepwhatyouearn.com to dive deeper on our episodes

    Visit keepwhatyouearncfo.com to work with Shannon and her team

    Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

    Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/

    The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
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    9 m
  • What is Penetration Pricing and How to Use it

    What is Penetration Pricing and How to Use it
    May 2 2025
    In this episode, I dive deep into the concept of penetration pricing—a strategy where you set an initially low price to attract customers quickly and gain market share, with plans to increase your price later. I'll break down how this approach differs from loss leader pricing and explain when and how to use it effectively. Whether you're in a highly competitive market or run a subscription-based service, understanding this pricing model can be a game-changer for increasing customer adoption, building brand awareness, and establishing long-term customer relationships. Plus, learn how to implement limited-time introductory pricing, use creative bundling, and manage the transition to higher pricing smoothly. Remember, while passion drives your business, financial strategy sustains it. Tune in to explore how you can leverage penetration pricing to both scale your business and ensure lasting profitability. What You'll hear in this episode: [0:50] Understanding Penetration Pricing [2:35] Examples and Applications of Penetration Pricing [5:05] Retention Strategies and Pricing Models [12:00] Implementing and Communicating Pricing Strategies If you like this episode, check out: How to Package and Price Consulting Services with Michael Zipursky Why Simply Raising Prices Isn't Enough Do This Before Offering a Discount Learn more about Gusto: https://gusto.com/r/shannon4861 Want to learn more so you can earn more? Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
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    17 m
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great financial advice for all levels

I'm a new small business owner and have found this podcast immensely informative. I highly recommend it!

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