Karthik Srinivasan on How Brands Are Engineering Your Cravings? | GFT: Episode 6
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Karthik Srinivasan on How Brands Are Engineering Your Cravings? | GFT: Episode 6
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What if your food choices weren’t as personal as you thought? From the aisles of your local grocery store to the meals you prepare at home, advertising has been quietly influencing your decisions. In this episode of Good Food Talks, Communication Strategy Consultant Karthik Srinivasan unpacks the myths crafted by advertising. From the polished narratives of big brands to the cryptic labels on our food, we dive deep into how marketing creates habits and alters behaviours often without us realizing it. The conversation also sheds light on the glaring gaps in transparency and accountability within the food industry, challenging us to think about what a truly responsible brand looks like. This episode is your invitation to question, understand, and reclaim your power as a consumer.