In the face of rapid change and disruption, organizations everywhere find themselves in a race to not only preserve their market share, but discover the next big opportunity that will given them the keys to future growth and innovation.

And according to my guest in this episode, that opportunity can be attained when leaders understand how to plan for and implement Big Bets.

John Rossman is the former Amazon executive who played a key role in the launching of Amazon Marketplace, and is a sought-after expert on digital transformation, leadership, and business reinvention. I’ve invited him to join me on my “Leadership Biz Cafe” podcast to talk about his latest book, “Big Bet Leadership”.

In this conversation, John shares an unexpected, but powerful model that will help leaders and their organizations move past the current tide of incrementalism and instead aim for that moonshot that will define their organization – much as Amazon Marketplace has done for Amazon – in the years and decades to come.

Noteworthy links:

• Buy John’s book “Big Bet Leadership” on Amazon*
• Learn more about John’s work: johnrossman.com
• Link to John’s free ebook: Rossman’s Business Manifesto for Competitive Advantage

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