Episodios

  • Am I Outsourcing My Brain to AI?
    Jul 4 2025

    I’m wrestling with whether I’m becoming too dependent on AI for critical thinking, especially after it helped me create an entire quiz for my business.

    While I don’t use it for actual writing, I’ve noticed I’m defaulting to AI for brainstorming, research, and problem-solving more quickly than I used to. I’m exploring the line between helpful automation and potentially weakening my own thinking muscles.

    *This episode description was written by Claude AI.*

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    7 m
  • Chaos to Clarity: Finding My Signature Framework
    Jun 27 2025

    I've been reflecting on my upcoming conversation with Charlotte Crowther, focusing on the importance of signature frameworks in content strategy. After attending Craft and Commerce, I discovered that aligning my mindset with business goals is crucial—like creating a system to help my business thrive without constant oversight. I'm currently brainstorming names for my framework, which might be called the "Chaos to Clarity Map," and I'm eager to share my thoughts and get your feedback on this evolving concept.

    *Disclosure: This copy was written by superwhisper.*

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    4 m
  • New Voice Tool and Vibe Coding for Linkedin
    Jun 20 2025

    In today's episode, I'm diving into my experience with a new voice notes app that's significantly better than my old standby, Whisper Memos. I'll share how its features, like context and AI prompts, are having a positive impact on my recording process and reducing extra steps.

    Additionally, I'm recording a new LinkedIn Learning course on using generative AI to create a movie database web application, highlighting the exciting evolution of vibe coding from planning to execution.

    *This description was written by superwhisper/OpenAI.*

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    4 m
  • Finding My Position: Coaching vs. Consulting at Craft and Commerce
    Jun 10 2025

    I'm on day three in Boise after some clarifying conversations about my business positioning. Austin Church helped me realize I should lean into being the brand and talking openly about my struggles, while Barrett Brooks' fireside chat got me thinking about whether I'm a coach or consultant - and how I should price accordingly.

    This description was written by Claude.


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    4 m
  • BTS: Using Claude to Coach me to a Better Book Topic
    Jun 4 2025

    I share how I used Claude AI as a writing coach and editor while developing my next book project. Unlike my previous technical books, this one focuses on helping solopreneur parents who feel trapped by their businesses.

    I walk through my detailed process of using Claude to:

    • Challenge my initial assumptions and poke holes in my ideas
    • Define my target audience through pointed questioning
    • Refine my book's promise and differentiators
    • Identify the transformational story that should open the book

    The breakthrough came when Claude helped me realize my real audience isn't just entrepreneurs wanting systems, but specifically solopreneur parents who need the confidence to step away from their business without everything falling apart. My success metric evolved from teaching mechanics to helping readers confidently go on family vacation without checking email.

    I emphasize finding ethical ways to leverage AI that enhance rather than replace human creativity, and share why I'm excited to build this book in public.

    Links mentioned:

    • Blog Post: I started writing my next book
    • Get access to the full Claude conversation and book intro: joe.casabona.org/book
    • Send feedback: streamlinedfeedback.com
    • Write Useful Books by Rob Fitzpatrick (referenced resource)

    This description was written almost completely by Claude AI based on the episode transcript.

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    7 m
  • I need to understand my audience
    May 30 2025

    I share my process for finally getting to know my audience better so I can create products they actually want. I'm planning a simple survey to understand what my subscribers are struggling with most - whether it's building automations, creating systems for their solopreneur business, or making podcasting easier.

    I also reflect on a recent founders call where I learned that "tech stack" might be the term I should be using instead of my usual language, and how that conversation reminded me that I'm uniquely positioned to help busy solopreneur parents with their technology challenges. Plus, I discuss why accountability and challenge-based courses might be the direction to take my offerings.

    If you're a creator trying to better understand your audience or thinking about how to package your expertise, this behind-the-scenes look at my strategy might give you some ideas for your own business.

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    7 m
  • I cleared the deck before my vacation!
    May 2 2025

    I share the behind-the-scenes of my pre-vacation hustle as I prepare for a family trip to Disney World. With a packed to-do list and a hard deadline, I break down how I got everything done—from content creation to client projects—without leaving any loose ends. I dive into the mindset shift that helped me stay focused, the strategic communication that made this week successful, and the importance of planning ahead to ensure a stress-free vacation. Plus, I reflect on the lessons learned and what I’ll take into my future productivity efforts. Tune in for a sneak peek at how I balance work and family, and how you can do the same!

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    7 m
  • Why I Deleted Social Media Apps
    Apr 21 2025

    I recently attended Justin Moore's Sponsor Games, and learned something I do is very shocking.

    But it's all about leveraging friction to help accomplish your goals.

    Learn more by joining my mailing list: https://casabona.org/join

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    2 m