Link to Full Episode: Jessica Rhodes: How and Why Businesses Should Be Leveraging Podcasts to Cut Through the Noise

In this episode of The Business Owner’s Journey, Nick Berry speaks with Jessica Rhodes, founder of Interview Connections, the world’s first podcast booking agency. Jessica has booked over 30,000 podcast interviews, helping entrepreneurs turn conversations into clients.

She reveals why podcast guesting is a game-changing strategy for business owners looking to build authority, create content, and deepen trust with potential clients. Jessica also shares how podcasting accelerates sales cycles, the power of consistent interviews, and why even seasoned speakers need practice reps to master their messaging.

Takeaways:

• Guesting on podcasts builds trust and authority faster than traditional marketing.
• Podcasting isn’t just about audience reach, it’s a content and networking goldmine.
• Repetition sharpens your messaging. Consistent reps lead to excellence.
• Make it easy for clients to find you. Long-form content warms up leads.

Where to Find Jessica:

• Jessica on LinkedIn
• Interview Connections on Instagram
• Interview Connections YouTube
• Jessica on Facebook

Chapters:

00:00 Jessica Rhodes and Interview Connections
04:01 The Evolution of Podcast Booking Services
06:53 The Value of Podcast Guesting
09:12 Building Authentic Relationships
12:24 The Importance of Consistency
14:57 Practicing for Success
17:57 Future Trends in Podcasting
21:35 Building Trust
22:48 Podcasting and Video Content
23:01 Do All Businesses Need a Podcast?
25:41 Long-Form Content
27:39 Making It Easy for Clients to Find You
31:49 Leveraging AI
34:49 Effective Calls to Action

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The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators join host and entrepreneur Nick Berry to share their personal stories, challenges, and strategies from their journeys as business owners.

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