Ian Shepherd has 25 years commercial experience at some of the world’s leading media companies including Disney, Universal Music and WarnerMedia along with start-up experience as the founder of two leading Creator Economy businesses.

He is currently Co-CEO and Co-Founder at Electrify Video Partners. They invest in and scale established YouTube channels, enabling content creators to maximize their full potential. They have access to $85m in funding and have invested into a number of leading channels including Veritasium and Astrum.

He also hosts the Business of Creators, a leading podcast for the Creator Economy, featuring creators, managers, investors and unicorn entrepreneurs.

He previously founded The Social Store, a pioneering consumer products and events business working in partnership with globally renowned social media stars. As part he launched and sold a successful Amazon FBA business.

Becky Frost is the founder and CEO of Frost Communications. She is a highly accomplished communications executive whose career spans over 18 years of driving strategic, integrated marketing and communications programs across the globe. Becky brings a unique blend of brand strategy, executive advisory, and messaging expertise to organizations at every stage of growth—from nimble, fast-moving startups to globally recognized, publicly traded companies.

In her awareness advisory capacity, Becky has become a trusted confidante and one-on-one advisor to senior executives, helping them build and elevate their personal brands in ways that amplify corporate impact and extend reach into new markets. Her tailored approach to executive presence and narrative development not only strengthens individual credibility, but also serves as a powerful lever for broader company visibility, media engagement, and stakeholder trust.

Josh Kaplan is the CEO and Co-Founder of Smooth Media, a new agency that represents the best knowledge creators on the internet. He was on the founding team at Morning Brew and is focused on helping creators educate, empower, and engage professional audiences.