Announcing the It All Works podcast. introducing a new way of understanding of how online marketing strategies and tactics work today.

Announcing the It All Works podcast. Launching November 12th, 2020

This premiere episode is dedicated to to Joseph and Olive, my grandparents. The podcast was launched November 12th, on what was their anniversary. I’ll be sharing a piece of advice my grandfather shared with me, that has helped me through the years. And now it can help others that are trying to grow their businesses online.

I’ll discuss what happened to the novice, amateur and experienced entrepreneurs that made them lose their will to create. That, not all pieces of content are equal to each other, because other factors throw the results off. And it’s time to deal with the reality of how your social media audiences can help or hinder the outcome of your marketing. Large or small, only part of it is a level playing field, and there are opportunities to succeed.

In this 2nd Episode, I talk about the eternal impact of having an email list as a foundational part of your business. Like it or not email is everywhere, in the background keeping you in the loop. It's certainly not out of date and if you deny the importance of having one, then you will be serving at the will of other entities that do have email lists.

I'll discuss what you can do with an email, not just the basics. I'll share some things you may not have considered so far. Then I'll tell you about the information an email list can provide and what you can do with it. And finish off with how to optimize your email list experience. If you have a email list or just thinking about starting one, listen to this episode.

I'm going to be talking about Lead Magnets, because can really work for your business if they are done well. Getting leads or contact information gives your business a second chance to have a conversation, share a little bit of that thing you do and get discovered. A Lead magnet can get you those leads. They are still very effective, but there's more to it now. More than just the mechanics, we need to consider what makes a great lead magnet these days.

I’m going to be talking about a particular part of branding. It really doesn’t matter what business you’re in. Your brand counts. It’s part of your reputation and it is another piece of the foundation that supports your marketing efforts. That’s why i’ll use December as the shining example because of how people feel about and how they interact during it, what learned and applied, and then take it a bit further.

This week I'm talking about guest speakers and hosts and the arrangement they enter into with each other, and why it needs some attention. What did the extraordinary speaker do to set themselves apart from the rest, and what can we do to get some of that success.

This week I'm talking about Niche. I'll bring some clarity as to what it is, how it can help you and if you're struggling it might be the problem, and it's in your blind spot. People generally don't see the importance of being accurate and going deeper into the process of defining their niche. This has caused problems for their business right from the start. So let's get this right!