Artificial Intelligence Optimization (AIO) is fundamentally changing online visibility, with 13% of Google queries already showing AI overviews rather than traditional search results. We explore what still works, what doesn't, and how to get your content recognized and cited by AI systems in this new search landscape.

• Technical excellence remains essential – fast, accessible sites provide clear signals for AI tools
• Topic clustering and comprehensive content demonstrate authority to AI systems
• Clear writing that directly answers questions is critical as "LLMs are voracious readers but picky eaters"
• Schema markup functions as your site's "organized resume" for AI, helping it understand relationships
• FAQs and how-to formats serve as "LLM fuel" due to their modular, digestible structure
• Keyword stuffing and content created for algorithms rather than users is now "dead on arrival"
• Focus on intent clusters instead of keywords to build content ecosystems around user needs
• Target specific, scenario-based queries that match how people actually ask questions to AI
• Structure content with question-based headings followed by direct, citation-ready answers
• Use AI tools to reverse-engineer what gets cited and run visibility tests with your key terms

Start experimenting today with these AIO techniques – the brands that win will be those who understand how LLMs think and structure content to consistently earn a place in AI answer boxes.

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