In this episode of Do This, Not That, host Jay Schwedelson answers a listener’s question about declining email metrics—and shares real performance trends and what tactics are actually working right now. He also dives into a rapid-fire batch of dating dilemmas with his usual off-the-cuff honesty.

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Best Moments:

(01:21) They have a... fluff festival, a marshmallow fluff festival. It's called, What The Fluff?

(04:05) Vanity metrics are not going to ring the bell. You're not going to drive revenue with vanity metrics during these uncertain times.

(05:20) Non engaged contacts... about a 15% decline in open rates and about a 20% decline... in click through rates.

(06:03) If you only market... to your engaged database... we're actually seeing a rise... of about 15% overall.

(08:08) Weekend email performance... Sunday do really, really well.

(08:40) Click through rates are up... consumer emails... about 20%... B2B emails on weekends are up about 35%.

(09:30) Flash sales are doing incredibly well in the last ninety days.

(10:00) Webinar show up rates have gone up really high for Fridays... increased about 25% year over year.

(10:56) This is not the time to try to wake the dead in your database.

(12:08) Jay, what do you do when someone is perfect on paper, but boring in real life?

(13:03) If your friend really likes the person... they're not really asking your opinion.

(14:07) If you don't like the person, get out of it. Life's too short.

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