Inside Intel's creative marketing powerhouse
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Inside Intel's creative marketing powerhouse
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Narrado por:
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Carolyn Henry is VP, CMO of Americas Regional Marketing at Intel and is the driving force behind their captivating marketing activations. Leading a team of over 70 marketers, she oversees strategies for consumer, commercial, gaming, and enterprise segments.
With over 20 years of experience, Carolyn has mastered the art of simplifying complexity, delivering results, and leading high-performing teams. Her passion for shaping the future of technology aligns perfectly with Intel's mission to create a better world through advancements in AI, analytics, and cloud-to-edge technology.
We discuss:
- The balance between creativity and delivering a clear, compelling message
- How to develop creative strategies that resonate with different personas
- How Intel tracks and evaluates the impact of creative elements
- Creating a culture of innovation and creativity within marketing teams
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