In this episode of the Influence and Growth Mastery Podcast, host Tonya Gossage speaks with Frania K. Isley, founder of Shiro Empowered, who shares her journey of resilience through personal challenges such as a life-altering car accident and divorce. Frania discusses the importance of maintaining a positive mindset, the impact of personal struggles on professional growth, and her mission to empower women navigating difficult transitions. The conversation highlights strategies for building connections, rediscovering identity, and the significance of small wins in personal development. In this engaging conversation, Franya K. Isley and Tonya Gossage discuss the importance of affirmations, building confidence, and the power of belief in personal and professional growth. They explore how visibility in business can be enhanced through community engagement and consistent messaging. The dialogue emphasizes the significance of self-worth and the impact of positive reinforcement in overcoming challenges. Franya shares her journey and insights on embracing change, while Tonya highlights the importance of creating a supportive environment for growth. Together, they inspire listeners to recognize their potential and strive for empowerment.

Gossage Consulting Website: https://www.gossageconsulting.com/

How to Delegate, Automate & Elevate Your Brand Authority: https://chaostoclarity.gossageconsulting.com/

Connect with Franya K. Isley:

info@sheroempowered.com

https://sheroempowered.com/

Facebook: https://www.facebook.com/people/SHero-Empowered/61557292831636/

Instagram: https://www.instagram.com/sheroempowered/

LinkedIn: https://www.linkedin.com/in/franya-isley-087bb449/

Takeaways

• Frania's journey emphasizes the power of resilience and positivity.
• Overcoming trauma can lead to personal and professional growth.
• Empowering women involves helping them reclaim their identities.
• Networking and building relationships are crucial for success.
• Small wins are essential for building confidence and momentum.
• Understanding love languages can improve communication in relationships.
• Exploratory calls help tailor support to individual needs.
• Patience is a vital skill learned through adversity.
• Women often need guidance to navigate their personal challenges.
• Frania's approach focuses on actionable steps and community support. Affirmations can significantly boost self-worth and confidence.
• Visibility in business is crucial for attracting clients.
• Building a supportive community can enhance personal growth.
• Confidence is often lacking in women compared to men.
• Embracing change is essential for personal and professional development.
• Self-reflection helps in recognizing one's strengths and weaknesses.
• Belief in oneself is foundational for success.
• Creating a positive environment fosters growth in children.
• Legacy is about helping others discover their true selves.
• Personal development is a continuous journey of learning and growth.

Chapters

00:00 Introduction to Influence and Growth Mastery Podcast

01:09 Frania K. Isley: A Journey of Resilience

03:44 Overcoming Challenges: The Power of a Positive Mindset

08:25 From Personal Struggles to Professional Growth

12:14 Empowering Women: The Birth of Shiro Empowered

15:23 Building Connections: Networking Strategies for Success

18:33 Navigating Change: Helping Women Rediscover Themselves

22:39 The Importance of Small Wins in Personal Growth

25:28 Exploratory Calls: Tailoring Support for Individual Needs

29:02 Empowering Through Affirmations

32:44 Building Visibility and Community

36:58 Confidence and Self-Worth

40:00 Embracing Change and Overcoming Challenges

43:12 The Power of Belief and Legacy

In this episode of the Influence and Growth Mastery Podcast, host Tonya Gossage speaks with Eileen Snover, a visibility and messaging expert. Eileen shares her journey from being a full-time educator to becoming a successful entrepreneur, discussing the challenges she faced and the importance of building a growth mindset. The conversation delves into networking strategies, overcoming fear, and the role of AI in business. Eileen emphasizes the significance of real relationships and the need for authenticity in personal branding. In this conversation, Tonya Gossage and Eileen Snover explore the complexities of communication in the age of AI, emphasizing the importance of human connection, the challenges of language barriers, and the impact of technology on jobs and education. They discuss the balance between utilizing AI tools and maintaining authenticity in writing, as well as the necessity of a growth mindset in adapting to rapid changes in technology. The conversation culminates in a discussion about leaving a legacy of empowerment for women in business.

Gossage Consulting Website: https://www.gossageconsulting.com/

How to Delegate, Automate & Elevate Your Brand Authority: https://chaostoclarity.gossageconsulting.com/

Connect with Eileen Snover:

http://www.pathfindermarketingmagic.com

Facebook: https://www.facebook.com/pathfindermarketingmagic

YouTube: https://www.youtube.com/@PathfinderMarketingMagic-i3e

Chapters

00:00 Introduction to the Podcast and Guest
02:04 Eileen's Journey from Education to Entrepreneurship
06:09 Overcoming Challenges in Transitioning Careers
09:51 The Importance of Growth Mindset
13:58 Networking Strategies for Entrepreneurs
18:03 Embracing Fear and Growth Opportunities
21:57 Incorporating AI in Business Strategies
24:55 Navigating the Noise: Overcoming FOMO in Communication
25:32 The Power of Language: Simplifying Communication
27:07 Human Connection vs. AI: The Importance of Personal Experience
29:26 The Impact of AI on Jobs: A Double-Edged Sword
30:30 Embracing AI: The Balance Between Use and Over-Reliance
31:59 AI in Education: Teaching Students to Use Technology Wisely
33:19 Evaluating AI Outputs: Ensuring Authenticity in Writing
36:49 Staying Adaptable: Navigating the Rapidly Changing Tech Landscape
38:58 Growth Mindset: Learning from Failures and Adapting
42:20 Leaving a Legacy: Empowering Women in Business

In this episode, Tonya Gossage interviews Ferna Majewicz, who shares her journey from being a concerned mother seeking safe cleaning products to becoming a successful network marketer with Shackley. Ferna discusses the challenges she faced, including skepticism from family and the learning curve of network marketing, while emphasizing the importance of connections and perseverance in building her business over 43 years. In this conversation, Ferna Majewicz shares her extensive experience in network marketing, discussing the evolution of networking from in-person meetings to virtual communities. She emphasizes the importance of building relationships, listening to others, and helping them solve problems as key components of success in business. Ferna also highlights the legacy aspect of her work with Shackley, illustrating how network marketing can be a generational business that continues to support communities over time.

Gossage Consulting Website: https://www.gossageconsulting.com/

How to Delegate, Automate & Elevate Your Brand Authority: https://chaostoclarity.gossageconsulting.com/

Connect with Ferna:

https://us.shaklee.com/en_US/ferna/storefront

Facebook: https://www.facebook.com/ferna.majewicz

Takeaways

• The podcast focuses on influence, growth, and networking.
• Ferna's journey began with a concern for safe products for her children.
• She discovered Shackley products through a friend's introduction.
• Basic H cleaning product had a significant impact on her household.
• Ferna transitioned into network marketing to connect with others.
• Family skepticism is a common challenge in network marketing.
• Building a business takes time and perseverance.
• Ferna has been in the business for 43 years, supplementing her retirement income.
• The importance of adapting to new technologies and products over time.
• Ferna emphasizes the joy of being an active grandmother. Ferna's journey in network marketing began with limited understanding.
• In-person networking has evolved into virtual communities.
• Building a community is essential for successful networking.
• Listening is a crucial skill in networking and business.
• Success is defined by the ability to help others.
• Network marketing is often misunderstood and carries misconceptions.
• Transparency and flexibility are vital in network marketing.
• Creating a legacy through business can impact future generations.
• Helping others can lead to personal success and growth.
• Networking is about building relationships, not just selling.

In this episode, Tonya Gossage discusses the advantages of warm introductions over traditional marketing funnels. She emphasizes that warm referrals not only close faster but also have a higher retention rate. By sharing a personal success story, she illustrates how leveraging a network can lead to quicker and more effective business solutions. Tonya provides actionable insights on building trust-based relationships and the importance of leading with value to enhance referral opportunities. She concludes by inviting listeners to join her private connector network, highlighting the potential of contacts as capital.

https://gossageconsulting.com/

Takeaways

• Warm introductions close faster and convert higher than funnels.
• Funnels can be slow, expensive, and exhausting for CEOs.
• Warm referrals have a 70% faster closing rate and 37% higher retention.
• Trust is borrowed from the person making the introduction.
• Building trust-based relationships is crucial for effective networking.
• Lead with value and insight to encourage referrals.
• Make every introduction count to maximize your network's potential.
• Your contacts are valuable assets if utilized correctly.
• Simplifying processes can lead to greater success.
• Joining a connector network can enhance your business opportunities.

Chapters

00:00 The Power of Warm Introductions
08:05 Building Trust-Based Relationships
10:27 Leveraging Your Network for Success

In this conversation, Tonya Gossage emphasizes the importance of positioning oneself as an access point rather than just a service provider. She discusses how CEOs prioritize access to decision-makers over mere execution of tasks. Gossage also highlights the role of AI in enhancing marketing efforts and the significance of strategic introductions in building valuable relationships. Ultimately, she advocates for a networking approach that focuses on relationship-driven growth and authority positioning.

Turn Your Existing Network Into High-Ticket Clients, Without Funnels, Ads, or Overwhelm. Go to https://gossageconsulting.com/

Takeaways

• CEOs are looking for access to decision-makers.
• Building authority requires clarity in messaging.
• Visibility without positioning leads to noise.
• AI can amplify marketing efforts without burnout.
• Strategic introductions are key to closing deals.
• Networking should focus on relationship building.
• Positioning as a connector attracts higher caliber clients.
• Sales happen through relationships, not just transactions.
• Utilizing AI can streamline content creation.
• Join platforms like Alignable for effective networking.

Chapters

00:00 The Value of Access Over Execution
04:43 Building Authority Through Positioning
07:30 Leveraging AI for Marketing Efficiency
10:00 The Power of Strategic Introductions
17:26 Networking for Relationship-Driven Growth

In this conversation, Tonya Gossage discusses the essential elements that high ticket clients seek when engaging with service providers. She emphasizes the importance of focusing on transformation rather than deliverables, highlighting that clients prioritize access, clarity, speed, and results. Gossage shares insights on how to effectively position oneself as an expert and decision-making partner, ultimately leading to higher conversions and client satisfaction. The discussion encourages entrepreneurs to rethink their pricing strategies and the value they offer, aiming to simplify their services to attract high ticket clients.

Takeaways

• High ticket clients prioritize results over deliverables.
• Transformation is the key to attracting high ticket clients.
• Clients want clarity and speed in decision-making.
• Access to expertise is more valuable than execution tasks.
• Simplifying the process increases perceived value.
• Positioning as an expert leads to higher conversions.
• Selling outcomes rather than tasks is crucial.
• Confidence in service delivery reduces client stress.
• Building relationships is more effective than traditional sales.
• Understanding client needs is essential for business success.

Chapters

00:00 Understanding High Ticket Clients' Needs

06:28 The Importance of Transformation

12:42 Shifting Focus from Tasks to Outcomes

17:44 Positioning as an Expert

In this conversation, Tonya Gossage interviews Monique De Maio, a trailblazing leader in branding and marketing. They discuss the importance of clarity in personal and business branding, the alignment of personal and corporate identities, and the power of storytelling in connecting with audiences. Monique emphasizes that authenticity and a clear understanding of one's purpose are crucial for effective branding, especially for CEOs. The discussion also touches on the pitfalls of trying to serve everyone and the significance of knowing your audience. In this conversation, Monique De Maio and Tonya Gossage discuss the importance of understanding your audience, identifying your ideal client, and the significance of a well-structured pricing strategy. They emphasize the need for client retention and upselling, the role of a fractional CMO in providing objective insights, and the process of conducting a thorough business analysis. The discussion also highlights the necessity of building a strategic marketing foundation based on data and the importance of having an unbiased perspective in marketing efforts.

Takeaways

• Clarity in branding is essential for success.
• Authenticity resonates more than trying to emulate others.
• CEOs should understand their unique 'secret sauce'.
• Serving everyone often leads to serving no one effectively.
• Storytelling is a powerful tool for connecting with customers.
• Personal and business brands must align for credibility.
• Understanding your audience's needs is crucial for branding.
• A strong foundation in branding prevents misalignment.
• Being a generalist is no longer effective in today's market.
• Your 'why' is more important than your 'what' in branding. Stay true to your audience and purpose.
• Identify your most profitable clients to focus on.
• Pricing strategy should align with your business model.
• Retention and upselling are key to maximizing profits.
• A fractional CMO can provide an outside perspective.
• Understanding your competition is crucial for success.
• Data analysis is essential for informed decision-making.
• Marketing strategies must be built on a solid foundation.
• Avoid assuming that all marketing efforts are strategic.
• Seek objective insights to improve your marketing effectiveness.

Chapters

00:00 Introduction to Monique De Maio

04:30 The Importance of Clarity in Branding

10:25 Aligning Personal and Business Brands

14:17 The Power of Storytelling in Branding

19:19 Understanding Audience Connection

22:16 Identifying Your Ideal Client

24:42 The Importance of Pricing Strategy

25:38 Maximizing Client Retention and Upselling

26:55 The Role of a Fractional CMO

30:18 The Process of Business Analysis

36:54 Building a Strategic Marketing Foundation

39:42 The Need for Objective Marketing Insights

In this episode, Tonya Gossage emphasizes the importance of saying no in business to protect one's energy, brand, and overall well-being. She discusses how discernment becomes crucial as one advances in their career, and how saying no can lead to better opportunities and alignment with the right clients. By sharing her personal experiences and insights from her human design, Tonya provides a roadmap for listeners to evaluate opportunities and set boundaries that respect their time and energy.

Takeaways

• Saying no is a powerful word in business.
• Discernment is crucial as you advance in your career.
• Saying no is not a rejection, it's a refinement.
• Exclusivity increases perceived value.
• Setting limits helps respect your time.
• Evaluate opportunities based on energy and alignment.
• You are not for everybody; focus on those who align with you.
• Saying no creates space for better yeses.
• Do not compromise your integrity for money.
• Align your business with your core values.
• Align your business with your core values.