I share my journey into B2B sales, detailing the strategies that helped me land clients for my company, Podsqueeze. I discuss the differences between B2B and B2C, the importance of identifying target leads, and effective outreach methods, including using WhatsApp. I cover the demo process, follow-up negotiations, and the significance of maintaining customer relationships post-sale. I emphasize the need for patience and persistence in B2B sales, as well as the importance of setting appropriate pricing. Finally, I reflect on my experiences in Portugal and the challenges of expanding into other markets.

Timestamps by PodSqueeze

Introduction and Podcast Consistency (00:00:08)

B2B vs. B2C Sales Overview (00:02:05)

Podsqueeze’s Client Types and Initial Focus (00:03:11)

Shifting to B2B and Sales Process Stages (00:04:23)

Finding Leads and Identifying Champions (00:05:30)

Making First Contact: What Works and What Doesn’t (00:07:45)

Crafting Effective Outreach Messages (00:10:51)

Scheduling and Conducting Product Demos (00:12:53)

Demo Best Practices and Collecting Feedback (00:14:52)

Follow-Up and Negotiations (00:15:48)

Role of Conferences and Building Relationships (00:16:50)

Navigating Internal Company Processes (00:20:51)

Free Trials, Deadlines, and Closing the Sale (00:22:43)

Post-Sale: Customer Success and Retention (00:24:27)

Reflections and Future Plans (00:26:17)

Closing Remarks and Listener Engagement (00:27:18)

I share a recent breakthrough in my entrepreneurial journey with Podsqueeze. After experimenting with various marketing strategies, I discovered the power of targeted press releases. Initially, I struggled with traditional PR methods, but I found success by reaching out to niche podcasting newsletters. This approach not only increased our visibility but also connected us directly with our target audience. I emphasize the importance of finding your niche and leveraging industry-specific channels for effective outreach. Tune in to learn how to apply these insights to your own projects!

Timestamps by PodSqueeze

Introduction and Podcast Promotion (00:00:07)

Early Perceptions of Entrepreneurship (00:01:12)

First Tech Job and Startup Culture (00:02:25)

Discovering Bootstrapping vs. VC Startups (00:04:48)

Growth Plateau and Entrepreneurial Skills (00:05:57)

Defining Startups vs. Businesses (00:07:00)

Learning Marketing Channels (00:08:02)

Initial Attempts at PR and Press Releases (00:09:16)

Press Release Agencies and Fiverr Experience (00:11:31)

Understanding Press Release Feeds (00:13:48)

Breakthrough with Niche Newsletters (00:16:53)

Success with Newsletter Outreach (00:18:57)

Key Lesson: Go Niche for PR (00:21:16)

Closing and Call to Action (00:22:18)

Here are the mentions with timestamps arranged by topic:

Tools and Websites

"Twitter": "00:00:07"

"Fiverr": "00:11:31"

"Reddit": "00:17:57"

"Yahoo": "00:14:54"

"MSN": "00:14:54"

"Google": "00:08:02"

Concepts and Terms

"Press Releases": "00:09:16"

"SEO (Search Engine Optimization)": "00:08:02"

"Backlinks": "00:09:16"

"Cold Emails": "00:08:02"

"Niche Marketing": "00:21:16"

Notable Mentions

"Podsqueeze": "00:05:57"

"ChatGPT": "00:16:53"

"Peter Levels": "00:04:48"

Summary of Key Points

"The importance of finding niche newsletters for press releases": "00:21:16"

"The difference between startups and bootstrapping businesses": "00:07:00"

"The realization of using press releases effectively within the podcasting community": "00:18:57"

I discuss the definition of a successful entrepreneur and what constitutes a company. I share my perspective on profitability and value creation, emphasizing that a true business should be self-sustainable. I explore the role of luck in entrepreneurship and reflect on my journey with Podsqueeze, including the challenges of replicating success. I conclude that a great entrepreneur can build multiple successful businesses or maintain one over time. I also touch on the importance of continuous learning and the potential of diversifying ventures.

Timestamps by PodSqueeze

Introduction and Listener Appreciation (00:00:08)

Defining a Company and Profitability (00:01:27)

The Reality of Unprofitable Startups (00:02:32)

Tiago’s Definition of a Business (00:03:47)

Value Creation and Self-Sustainability (00:05:00)

What Makes a Great Business (00:06:02)

Entrepreneurial Spirit vs. Entrepreneurial Success (00:07:17)

The Role of Luck in Entrepreneurship (00:08:31)

Podsqueeze: Luck or Skill? (00:10:44)

Trying to Replicate Success (00:11:52)

Redefining a Great Entrepreneur (00:12:46)

The McDonald’s and Amazon Example (00:13:54)

Longevity and Sustaining Success (00:16:15)

The Challenge of Competition (00:18:32)

Continuous Learning and Growth (00:19:47)

Future Goals and Diversification (00:22:00)

Finding Good Advice and Building a Network (00:23:05)

Delegation and Serial Entrepreneurship (00:23:45)

Conclusion and Farewell (00:24:11)