In-Ear Insights: The Problem with Buyer Personas Podcast Por arte de portada

In-Ear Insights: The Problem with Buyer Personas

In-Ear Insights: The Problem with Buyer Personas

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 In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the problem with buyer personas and how to master B2B marketing with smarter audience targeting. You’ll learn the critical differences between ideal customer profiles and buyer personas—and why using both transforms your strategy. You’ll discover how to ethically leverage AI and [...]

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