
If You Can’t Sell People You Can’t Help People (Ep. 137)
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Sales gets a dirty scammy rep but the truth is, if you can’t sell people you can’t help people. Charging people is not immoral, it's required for their success.
If you have a good product or service, you have an obligation to be good at sales. I’ve closed over 2.3 million in sales and only had $7,000 in refunds which is .3% of total sales. Unheard of in my industry.
“If your product or service is good enough it sells itself” is such a lazy approach to business. When it comes to most clietentel, they have limiting beliefs around spending money on themselves, mom's and women especially.
A tip I have for sales that a lot of people miss: bridging the gap. In this episode, I'm going to explain how a lot of people fuck up sales by talking about themselves too much and not enough about solving their potential prospects problems. We'll also talk about what to look out for during the call and how to personalize your program for what they want in real time.
Time Stamps:
(0:13) If You Can’t Sell, You Can’t Help
(2:16) 50 Dollars A Month For Online Coaching Back In The Day
(5:00) Why You Should Listen To Me
(8:02) I Was Not Good When I Started
(10:51) Bridging The Gap
(14:30) Initial Questions
(17:00) What Do They Want To Achieve?
(18:17) Why Haven’t They Been Able To Achieve This On Their Own
(19:30) Ownership Of Their Experience
(25:00) Personalizing The Benefits To Their Goals
(28:16) Brand Awareness and Large Follower Accounts
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