What does it really take to build a personal brand that gets you clients, credibility and visibility? 🤔

In this value-packed episode, we’ve pulled together the most practical, punchy and proven personal branding tips from six powerhouse entrepreneurs, all previous guests on The Eardley Bird Podcast.

🧠 You’ll learn:

⭐️ Why most people only want to build a personal brand when it’s already working

⭐️ How to stay consistent (even when it feels pointless)

⭐️ The honest struggles behind the "highlight reel"

⭐️ Tactics that helped these founders grow audiences, book speaking gigs and win clients

Whether you're a business owner, marketer, or just starting your online journey, this is 10 minutes of straight-up gold. Just experience-backed lessons from people who’ve done it.

🔔 Don’t forget to like, comment and subscribe for more honest takes from UK business leaders.

📲 Follow these leaders on Linkedin:

Rachel Harris: https://www.linkedin.com/in/rachel-harris-a3192372/

Anastasia Ttofis: https://www.linkedin.com/in/anastasia-ila/

Jon Gregson: https://www.linkedin.com/in/jongregson/

Grace Hardy: https://www.linkedin.com/in/grace-hardy-maat-b3a6a91b4/

Kate Burt: https://www.linkedin.com/in/kate-burt-hiverisk-co-uk/

Kirsty Birch: https://www.linkedin.com/in/kirstybirchworkitwell/

🐣 Join the flock across our socials:

Apple Podcasts🍏: https://podcasts.apple.com/gb/podcast/the-eardley-bird-business-podcast/id1827916980

Spotify 🎤: https://open.spotify.com/show/4LlSwyTgQGawxfU50vnUES

Amazon Music: https://music.amazon.co.uk/podcasts/bca917ab-fd2e-4bec-95f2-45ef24f2506b/the-eardley-bird-business-podcast

LinkedIn 💼: /oliver-eardley

TikTok 🕺🏻: /eardleybirdpod

Instagram 📸: /eardleybird

💬 Got thoughts on the episode? Email us at eardleybird@addpeople.co.uk

📢 Like what you heard? Subscribe, share it, and don’t forget to hit the 🔔

#PersonalBranding #EntrepreneurTips #MarketingStrategy #TheEardleyBirdPodcast #SMBMarketing #LinkedInGrowth #Authenticity

🎙️ Episode Introduction

In this episode of The Eardley Bird, Oli sits down with Kirsty Birch, founder of Work It Well and self-described disruptor in the workplace wellbeing space.

Kirsty’s on a mission to humanise the corporate world and she’s doing it with bold ideas, practical tools, and zero fluff. From building her business 100% organically on LinkedIn to launching a new app that tracks wellbeing ROI, Kirsty shares what it really takes to move the needle on culture, engagement, and leadership.

She also opens up about the reality of moving from small clients to big corporates, the importance of relationship-first marketing, and why most wellbeing programmes are missing the point. If you're serious about workplace culture or just sick of surface-level ‘wellness’, this one’s for you.

🌟 What You’ll Learn in This Episode

Why conversations (not perks) are key to employee wellbeing

How Kirsty built her business without spending a penny on ads

The power of consistency and community on LinkedIn

What most businesses get wrong about wellbeing ROI

The truth about selling into corporate vs small business

How speaking gigs and face-to-face networking drive long-term success

What the “Human Return Index” really means — and why it matters

🎯 Key Takeaways

1️⃣ Wellbeing needs to be measurable to be meaningful

2️⃣ Commenting is the most underrated growth strategy on LinkedIn

3️⃣ Relationship-building beats reach every time

4️⃣ Saying ‘no’ is a growth strategy in itself

5️⃣ You need a budget and patience to break into corporate

6️⃣ Consistency builds trust — in both marketing and leadership

7️⃣ Preventative wellbeing strategies can save serious money

8️⃣ Speaking gigs build visibility beyond sales

📖 Timestamps

0:00 Welcome & Introductions

1:20 Why Kirsty Started Work It Well

4:50 Is Corporate Wellbeing Just Box-Ticking?

7:35 What Makes a Wellbeing Strategy Actually Work

10:12 Conversations vs Perks, What Employees Really Need

14:30 Building a Business on LinkedIn Without Ads

19:40 Why Commenting Beats Posting in 2025

21:15 “Don’t Post and Ghost” Kirsty’s Marketing Rule

26:48 Small Biz vs Corporate Clients: The Reality

31:20 The Power of Speaking Gigs & Networking

36:55 Launching the Human Return Index

41:10 Avoiding Burnout While Scaling

45:05 What’s Next for Work It Well

50:00 Final Thoughts & Advice

📌 Resources & Links

👉 Connect with Kirsty on LinkedIn: https://www.linkedin.com/in/kirstybirchworkitwell/

👉 Learn more about Work it Well: https://www.workitwell.com/

👉 Book a strategy session with Oli Eardley: https://www.addpeople.co.uk/consultants-oliver-eardley/

🐣 Join the flock across our socials:

Spotify 🎤: https://open.spotify.com/show/4LlSwyTgQGawxfU50vnUES

LinkedIn 💼: /oliver-eardley

TikTok 🕺🏻: /eardleybirdpod

Instagram 📸: /eardleybird

💬 Got thoughts on the episode? Email us at eardleybird@addpeople.co.uk

📢 Like what you heard? Subscribe, share it, and don’t forget to hit the 🔔

#WorkplaceWellbeing #KirstyBirch #CorporateCulture #LinkedInMarketing #MentalHealthAtWork #WellbeingROI #HumanReturnIndex #EmployeeEngagement #TheEardleyBird #WellnessThatWorks

Rachel Harris, founder of Accountant_She and StriveX, isn’t winging her content, she’s engineering it! ⚒️

In this clip, Rachel breaks down how she’s grown a personal brand that generates over £100k in inbound leads and earns her five figures per month in sponsorships alone. Her strategy? Treat every piece of content like an ad campaign: test it, tweak it, relaunch it

💬 She talks through:

- How her team makes 5–6 versions of each post to see what lands

- Why she batches content across two days (script + shoot)

- How she plans her content in seasons to stay ahead of the game

- And the mindset that turns everyday accountants into standout creators

This is a must watch! ✅ Watch more of Oli and Rachel on Episode 10 of the Eardley Bird Business Podcast 🎙️:

https://youtu.be/rj8KaaDQBX4?si=6sO5ZdPskT9InghR

📌 Resources & Links

👉 Connect with Rachel Harris on LinkedIn: https://www.linkedin.com/in/rachelharris

👉 Explore Rachel's work: https://strivex.co.uk/ | https://www.accountantshe.com/

Follow Rachel on:

👉 Instagram: https://www.instagram.com/accountant_she

👉 TikTok: https://www.tiktok.com/@UC1PodCA0cm5nKNRakyBJdew

👉 YouTube: https://www.youtube.com/channel/UC1PodCA0cm5nKNRakyBJdew

🐣 Want more from us? Join the flock across our socials:

Spotify 🎤: https://open.spotify.com/show/4LlSwyT

LinkedIn 💼: /oliver-eardley

TikTok 🕺🏻: /eardleybirdpo

Instagram 📸: /eardleybird

We’d love to hear from you – drop us a line at eardleybird@addpeople.co.uk ✉️

📢 Don’t forget to like, subscribe, and share if you enjoyed this episode! Hit the 🔔 to stay updated on our latest content.

#AccountingSuccess #BusinessGrowth #Entrepreneurship #RachelHarris #TheEardleyBirdPodcast #OliEardley #ScalingTips #Accountancy #Leadership #ProfessionalServices #ThoughtLeadership #UKBusiness