🌟 Episode Length: 28 minutes, 5 seconds

🎙 In This Episode:

If you’re starting a business—or feeling like you need to circle back and rebuild your foundations—this episode is for you. I’m taking you on a deep-dive journey through the exact areas I would focus on first if I had to start Pretty Pineapple Bead from scratch today.

This is a coaching-style episode filled with reflection prompts, honest insights, and examples from my own business journey. We’ll talk about what it really means to define your “why,” niche, dream customer, brand identity, visibility strategy, and long-term vision—and how all of those pieces work together to create a brand that feels aligned, magnetic, and sustainable.

If you’ve ever felt like you’re “doing all the things” but not building something solid, press play, grab a notebook, and let’s lay the groundwork for your dream biz.

💡 What You’ll Hear:

• Why defining your core why changes everything
• The difference between dream customers and “marketing to everyone”
• How your brand identity goes way beyond colors and logos
• What your niche really is—and how to find yours without boxing yourself in
• How to define your vision, values, and long-term goals
• A realistic look at creating a visibility strategy that works for you
• Honest lessons I’ve learned the hard way in 8 years of running Pretty Pineapple Bead
• A journal-style challenge to reflect and grow with clarity

✨ Quote to Remember:

“Your niche isn’t a box—it’s a bridge. It helps your dream customers find you, trust you, and buy from you because you're speaking directly to them.”

📓 Let’s Reflect:

This week’s listener challenge:

Journal your answers to the foundational questions from this episode. Whether you’re starting fresh or refining your current biz, ask yourself:

• What is my deeper why for starting (or continuing) this business?
• Who is my dream customer and how can I speak directly to her?
• What makes my brand identity and niche unique in my space?
• What are my core values and big-picture goals?
• Where will I show up and connect with my audience?
• What lessons am I learning—or relearning—right now?

📩 Want extra accountability?

DM me your answers or biggest takeaways @sparkleandshinepodcast on Instagram or Threads. I’d love to celebrate with you or even feature your aha moment in a future episode!