Looked at your menu and thought, “No one’s really gonna order that $12 juice, right?” I thought the same.

But here’s the truth mocktails and zero-proof drinks are on the rise. And if your bar isn’t leaning in, you’re probably leaving money on the table.

In this episode, I’m breaking down how the sober curious trend is changing the game and how bar owners like you can turn it into a real opportunity.

What You’ll Learn:

• Why mocktails can actually be more profitable than cocktails
• What Gen Z and Millennials really want when they walk into your bar
• How to create a zero-proof menu that’s easy to sell and hard to ignore
• Housemade sodas, seasonal flavors, and those Instagrammable drinks people love
• Pricing tricks, staff training, and menu design that make this all work

This isn’t about turning your bar into a juice bar. It’s about adapting to the shift without losing what makes your place your place.

So if you’ve been side-eyeing this trend, give this a listen. You don’t have to understand it you just have to be smart enough to use it.

Learn More:
Schedule a Strategy Session
Bar Business Nation Facebook Group
The Bar Business Podcast Website
Chris' Book 'How to Make Top-Shelf Profits in the Bar Business'

Thank you to our show sponsors, SpotOn and Starfish. SpotOn's modern, cloud-based POS system allows bars to increase team productivity and provides the reporting you need to make smart financial decisions. Starfish works with your bookkeeping software using AI to help you make data-driven decisions and maximize your profits while giving you benchmarking data to understand how you compare to the industry at large.
**We are a SpotOn affiliate and earn commissions from the link above.

A podcast for bar, pub, tavern, nightclub, and restaurant owners, managers, and hospitality professionals, covering essential topics like bar inventory, marketing strategies, restaurant financials, and hospitality profits to help increase bar profits and overall success in the hospitality industry.