What’s the secret behind remarkable sales growth—especially when it comes from landing just a few large, high-stakes accounts?

If you’re tired of chasing endless leads with little payoff, this episode will show you how to stop playing the numbers game and start playing a smarter one. You’ll discover what truly drives growth in companies that consistently win big deals—and how to build a sales process that scales beyond one superstar rep.

You’ll walk away from this episode with:

• A structured large-account acquisition process that transforms sales from guesswork to predictable growth.

• A clear framework for identifying and engaging the right executive sponsors who can actually say yes.

• Insight into how cross-functional alignment and peer-to-peer trust seal deals—and set your team up for long-term success.

Listen now to learn how to engineer remarkable sales growth by mastering the process behind landing big.

Check out:

• [13:20] Why executive sponsors—not procurement—make or break your big sales strategy.

• [28:45] The one mindset shift that keeps your salespeople from wasting time on the wrong leads.

• [51:10] How a robust process protects your business when your “rockstar” rep walks out the door.

Our Guest:

Tom Searcy is a nationally recognized author, speaker, and leading authority on large account sales. His strategies for driving explosive growth are grounded in years of real-world success. Tom is a two-time winner of the Global Gurus “World's Top 30 Sales Professionals” list—ranked #5 in 2024, #8 in 2025, and #1 overall for his expertise in big sales.