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If you were on KNUST campus around 2015/2016, you probably witnessed the wave that Icy Cup brought to student life. In this episode, we sit down with the visionary behind that movement—Kobbina Tuyee Awuah, founder of Crown Peak Holdings and Oya Microcredit, and the franchise owner of global brands like Pinkberry and Burger King right here in Ghana.

We explore his remarkable journey—from the early days of building Icy Cup, the strategies he used to raise capital as a young entrepreneur, and how he scaled the brand beyond Tech to multiple locations across the country. He also shares how he successfully acquired international franchises and brought them into the Ghanaian market.

This conversation dives deep into the realities of doing business in Africa:
•The tough terrain and what makes entrepreneurship on the continent uniquely challenging
•Funding struggles, operational hurdles, and the mental toll of starting from scratch
•The contrast between doing business in Africa vs. the West
•Whether he still holds hope for the continent’s future

It’s a power-packed episode filled with lessons, truths, and raw entrepreneurial insight. Don’t miss this compelling story of grit, strategy, and resilience.

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