What’s the real reason your prospects aren’t buying? Spoiler: it’s not your pricing.

In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down a practical, structured approach to sales that empowers prospects to choose your solution. No pushy tactics, just proven strategies that turn preparation and follow-through into closed deals.

Whether you’re running sales for a legal tech startup or leading a B2B scale-up, these insights will help you tighten your sales process and boost conversion rates.

What You’ll Learn:

• How to structure your CRM to improve sales focus and lead tracking
• Practical ways to warm up existing clients for more business
• A structured cold prospecting outreach cadence that works
• How to build a Strategic Account Plan that gets attention
• The role of cross-functional collaboration in revenue growth

Tune in and turn preparation into profit.

Keywords: Growth strategies, lead tracking, lead management and CRM

Episode Resources:

• How to Use an SAP to Turn the Sales Process into a Buying Process
• 6 Ways to Leverage the Power of Process and Workflows in Sales
• Sales Enablement
• B2B Product Marketing

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