
The Money Lies You Inherited And How They're Stealing Your Freedom
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Have you ever wondered why some people seem to have the Midas touch with money, while others feel like they’re always stuck no matter how much they earn?
In this episode, I dive deep into the mindset and emotional patterns that dictate our financial success with special guest Gino Barbaro, a multifamily investor with nearly 2,000 doors and $450 million in assets. Gino shares powerful stories from his childhood stories of scarcity, money trauma, and family habits that shaped his relationship with money. We unpack how these early money scripts hold us back even when we’re making good money as adults.
We’re not just talking theory here: Gino and I give real-life examples of how subconscious beliefs about money sabotage relationships, create unnecessary stress, and prevent us from building wealth.
We talk about how growing up in a family where money was either scarce, hoarded, or never discussed can create limiting patterns you might not even realize are running your financial life today.
I share my own money story how my dad’s penny-pinching habits and scarcity mindset affected my career, relationships, and self-worth. We also explore how these generational stories can lead to conflict in marriages, especially if one partner is a spender and the other a saver. Gino explains why it’s critical for couples to sit down, share their personal money stories without judgment, and learn each other’s money archetypes. This is where true financial harmony starts.
Gino also shares details about the Money Coaching Institute and how understanding your money persona is the missing key to unlocking lasting wealth. We discuss why success isn’t just about financial strategy it’s about mindset, communication, and healing your relationship with money. We dive into how trauma from childhood like seeing parents fight about bills, going without basic needs, or even experiencing a parent take money from you—creates unconscious scripts that keep you stuck.
We close with a conversation about Gino’s ripple effect: helping families break free from generational money patterns so they can build not just wealth, but a legacy of financial wellness and emotional freedom for their kids and grandkids.
This episode will challenge you to look deeper than your budget or investment returns and ask: what are the stories I’m carrying about money, and are they serving me?
If you’re ready to truly transform your finances by healing your relationship with money, you can’t miss this episode.
Gino's links:
- LinkedIn: https://www.linkedin.com/in/gino-barbaro-03973b4b/
- Website: https://barbaro360.com/
- Podcast: https://jakeandgino.com/podcast/