Ep 2. / Franke Rodriguez - Partner & CEO, Anomaly, internationally awarded creative marketing and advertising agency Podcast Por  arte de portada

Ep 2. / Franke Rodriguez - Partner & CEO, Anomaly, internationally awarded creative marketing and advertising agency

Ep 2. / Franke Rodriguez - Partner & CEO, Anomaly, internationally awarded creative marketing and advertising agency

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Franke is a Partner and CEO of Anomaly, an internationally awarded creative marketing and advertising agency (named the “#1 Advertising Agency of the Year” in 2017 and 2022).

His current client list includes brands like: Amazon Ads, Albertsons, Bud Light, Celsius, Chevy, Diageo, Ferrero, Google Shopping, Starbucks, and Target.

Franke joined Anomaly 18 years ago starting in the New York office as a junior account person with the ability to span the traditional world and the digital world.
Five years after joining the agency, he became the youngest ever Partner & CEO in Anomaly, charged with relocating to open the Toronto office. In 2017 he took on leadership in the New York office as CEO as the agency grew.

Franke is actively involved in the community – he sits on the Board of Directors for “Children of the City” a not-for-profit that provides academic tutoring and educational services for at-risk youth. He also serves as a Board member for a local church in New York City.

Social Handles Links:

  • Franke Insta here
  • Franke LinkedIn here
  • Anomaly Insta here
  • Anomaly LinkedIn here
  • Links to Articles / websites:
  • Franke Hispanic Executive Magazine 2025 here
  • Franke Hispanic Executive Magazine 2020 here
  • Anomaly website here
  • Anomaly is 2025 #3 On Best Agencies of the Year here
  • Anomaly is 2022 Agency of the Year here
  • Anomaly is 2017 Agency of the Year here
  • Other business endeavours:
  • Franke is Partner and co-owner of a new cocktail bar and restaurant in Brooklyn here
  • Franke is Partner in a Boat Share and chartering business called Power Time here

This conversation includes:

  1. Early Life and Education: Frankie shares his upbringing in New York and his journey through various schools, leading to his admission to Columbia University.
  2. Career Beginnings: He discusses his initial foray into finance, working at Citigroup and Solomon Brothers.
  3. Discovery of Advertising: Frankie recounts his first exposure to advertising and marketing during an internship
  4. Growth at Anomaly: Frankie describes his rise within Anomaly, from starting as an account supervisor to becoming CEO of Anomaly New York, and expanding the Toronto office.
  5. Challenges and Resilience: He reflects on the impact of COVID-19 on Anomaly, the strategic decisions made to navigate the crisis.
  6. Personal Insights: Frankie shares personal stories about balancing work and family, the importance of community and faith.
  7. Future Aspirations: He talks about his entrepreneurial ventures outside of Anomaly.
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