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💭 "It does what it says on the tin. We are running—for rivers."

What happens when a race is built with intention—not just to challenge runners, but to protect the places we run?

If you're Michael Edwards from RMB, you partner up with Plaisir Wine Estate and the Banhoek Conservancy to create a trail event where every step supports conservation. Enter Run4Rivers—an experience rooted in purpose, powered by community, and filled with a little trail magic (and bubbles) along the way.

In this episode of Behind the Races, we sit down with Michael Edwards, sponsorship lead at RMB, to unpack their growing involvement in South Africa’s trail running scene—this time, with a purpose-driven event like no other: Run4Rivers.

From maintaining and protecting the rivers in the Banhoek Conservancy to creating entirely new trails, this race is about more than just kilometers—it’s about conservation, community, and connection. Michael shares how RMB is building more than events—they’re building ecosystems.

🎧 What you’ll learn in this episode:

✅ The role of conservation and community in race design
✅ Why Run4Rivers stands apart from RMB UTCT or RMB UTD
✅ What happens when brands invest in purpose, not just presence
✅ What to expect on race day (wine walk, summit bubbles, and more!)
✅ The big vision for 2026—and how you can be part of it
✅ The long game: how this race fits into a bigger ecosystem of change

🌿 Whether you're chasing time or chasing purpose, this one’s for you.

🥾 Have you ran, supported or volunteered at RMB UTCT or RMB UTD, DM us or tag @trailchaserspod—we’d love to hear how the experience changed your life.

🎙 Behind the Races is proudly brought to you by Trail Chasers.