What's the Point Podcast Podcast Por The Point Group arte de portada

What's the Point Podcast

What's the Point Podcast

De: The Point Group
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"What’s the Point Podcast" is where marketing meets real talk. Hosted by a leading Dallas-based marketing agency, we break down the latest trends in social media, video, PR, website design, and branding—helping business owners make smarter marketing moves. No fluff, no sales pitch—just real conversations with industry experts and creative minds.

© 2025 What's the Point Podcast
Episodios
  • Branding Secrets from a Creative Director with 20+ Years – with J Frederick

    Branding Secrets from a Creative Director with 20+ Years – with J Frederick
    May 23 2025

    In this premiere episode of What’s the Point Podcast, we sit down with J, the Executive Creative Director at The Point Group and a branding veteran with over two decades of experience in the marketing world. From working with big names like Verizon, Whole Foods, and Amazon, to building distinct brand voices for local businesses, J shares insights, stories, and a bit of humor from his journey in the creative industry.

    We dive into what it really takes to build a brand that lasts, the evolution of branding over the years, and why the right mix of creativity and strategy still wins. Plus, J opens up about branding fails, guilty pleasure ads, and the weirdest pitch he's ever made to a client.


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