
#018 - Which Metrics Matter To Your Podcast? 📊🎧
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In this episode of Podcast Marketing Secrets, we break down the key metrics that drive podcast growth, like average view duration and click-through rates. Learn how to spot drops in engagement, improve content performance, and turn your podcast into a lead-generating machine.
Powered by insights from the #1 podcasting agency, this is your roadmap to scaling with data.
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Timestamps:
00:00:00 - Introduction
00:00:44 - The Importance of Click-Through Rate
00:02:26 - Understanding Views vs. Quality Views
00:03:57 - Average View Duration: Key to Engagement
00:06:41 - Downloads: The Podcast Equivalent of Views
00:08:35 - The Compounding Effect of Content
00:10:05 - Analyzing Demographic Data
00:11:04 - The Role of Reviews and Comments