In this episode of The Business Gay Podcast, host Calan Breckon speaks with Ricardo Gattas-Moras.

Ricardo is a dynamic marketing strategist, award-winning corporate leader, and founder of Poppy Marketing and Consulting. With over 17 years in Fortune 500 tech under his belt, Ricardo now focuses on empowering small businesses, particularly Latino and LGBTQ+ entrepreneurs, to build bold, authentic brands through storytelling, automation, and smart strategy. He's also the author of The Rainbow Bee, a children's book that celebrates identity and courage.

Watch on YouTube

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► Today’s Sponsor is Make.com - easy AI automation and development

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Links mentioned in this episode:

• Poppymarketingandconsulting.com
• Ricardo on LinkedIn

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Key Takeaways for quick navigation:

• [1:57] Small business owners waste time on tasks like emails and lead tracking that can be easily automated.
• [3:59] Aiming to appeal to everyone weakens branding, clarity and focus are key.
• [7:42] Use ChatGPT to build client personas and make automation feel personal and human.
• [10:28] A welcome email sequence works for both large companies and solo entrepreneurs.
• [12:12] Embrace your identity as a strength. Authentic branding attracts ideal clients.
• [14:07] With just five hours a week, focus on clear messaging, email automation, and lead capture.
• [20:01] Test different AI tools to find what works best and build a custom automation stack.

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