Episodios

  • Welcome to Impulse: The Influencer Marketing Podcast

    Welcome to Impulse: The Influencer Marketing Podcast
    Apr 18 2023
    Welcome to IMpulse: The Influencer Marketing Podcast. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire. Keep up with the latest trends and heed the advice of some of the leading figures in the industry.
    Más Menos
    2 m
  • Exploring the Evolving Landscape of Influencer Marketing with Aaron King, VP of Influencer Growth and Innovation at R&C PMK

    Exploring the Evolving Landscape of Influencer Marketing with Aaron King, VP of Influencer Growth and Innovation at R&C PMK
    Apr 18 2023
    Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Aaron King, a ten-year veteran in influencer marketing who is the current VP of Influencer Growth and Innovation at Rogers and Cowan PMK, a legendary talent agency that has represented icons like Paul Newman, Cary Grant, and Rita Hayworth. Aaron shares his insights on different aspects of influencer marketing ranging from authenticity, how to implement an influencer marketing strategy, and defining and measuring the success of influencer marketing campaigns.
    Más Menos
    35 m
  • Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie, Director General at Influencer Marketing Trade Body

    Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie, Director General at Influencer Marketing Trade Body
    Apr 18 2023
    Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Scott Guthrie, Director General at Influencer Marketing Trade Body, as well as a renowned professional adviser on influencer marketing, conference speaker, host of the Influencer Marketing Lab podcast, and media commentator. In this episode, Scott shares his perspective on the growth of influencer marketing, the impact of Web 3.0, and brand safety in influencer marketing.
    Más Menos
    34 m
  • The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis, CEO and Founder at THE FIFTH Group

    The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis, CEO and Founder at THE FIFTH Group
    May 1 2023
    Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Oliver Lewis, CEO and Founder at THE FIFTH Group, an award-winning creative agency that puts influential talent at the heart of its client's advertising mix. Join us as we discuss the impact of influencer marketing on digital advertising, the need for trustworthiness and transparency in the industry, and how to identify the right influencers for campaigns. Oliver also shares his views on the role of micro and nano influencers.
    Más Menos
    40 m
  • From Awareness to Performance - The Evolution of Influencer Marketing with Jennifer Quigley-Jones, CEO of Digital Voices

    From Awareness to Performance - The Evolution of Influencer Marketing with Jennifer Quigley-Jones, CEO of Digital Voices
    Jun 6 2023
    Welcome to IMpulse; The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Jennifer Quigley-Jones, CEO of Digital Voices. Our discussion looks at the future of influencer marketing and influencer marketing touchpoints, including performance, authenticity, B2B marketing, and finding the right influencers for brands. Jennifer also shares her controversial take on the industry and how brands seek agencies with technology and measurement capabilities.
    Más Menos
    35 m
  • The Future of Influencer Marketing: Moving Towards Performance Measurement and ROI with Liang Chiu, Director of Influencer Marketing & Brand Partnerships for CTI International BRAND SOCIAL WATCH

    The Future of Influencer Marketing: Moving Towards Performance Measurement and ROI with Liang Chiu, Director of Influencer Marketing & Brand Partnerships for CTI International BRAND SOCIAL WATCH
    Jun 13 2023
    Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Liang Chiu, Director of Influencer Marketing & Brand Partnerships for CTI International BRAND SOCIAL WATCH. Join us as Liang shares his thoughts on how brands should approach influencer marketing, the challenges of matching influencers with brands, and how to measure the results of your campaigns and attain the targeted ROI. Don't miss out on this valuable conversation!
    Más Menos
    21 m
  • We Love Navigating the Challenges of Running a Creative Business with Colleen Stauffer of Creative Juice

    We Love Navigating the Challenges of Running a Creative Business with Colleen Stauffer of Creative Juice
    Jun 27 2023
    Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Colleen Stauffer, Head of Marketing and Communication at Creative Juice; a fin-tech company that supports creators with funding, banking, and automated business tools like invoicing and taxes. Join us and learn how Colleen supports and enables the growth of the creator economy, key creator marketing and influencer trends, the impact of Web 3.0, and key growth drivers of the creator economy. Colleen also shares her insight on how brands can use influencer marketing to develop a powerful growth channel.
    Más Menos
    37 m
  • The GTM Playbook for B2B Influencer Marketing: Insights from Justin Levy of Demandbase

    The GTM Playbook for B2B Influencer Marketing: Insights from Justin Levy of Demandbase
    Jul 11 2023
    Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Justin Levy, the Head of Influencer Marketing and Community at Demandbase, a company that offers B2B clients transformational ABM and GTM tools. Join us and take a deep dive into the world of B2B influencer marketing campaigns, learn strategies that drive success, and understand the importance of authenticity and genuine engagement in influencer marketing campaigns. Justin also provides insights on building and maintaining relationships with influencers, tailoring campaigns to specific goals and budgets, and measuring the success of influencer campaigns. Don’t miss this podcast if you want to learn how to leverage influencer marketing to enhance your brand reach and engagement!
    Más Menos
    38 m
adbl_web_global_use_to_activate_T1_webcro805_stickypopup