Humor is a powerful tool, but also a very delicate matter in personal and business situations.

So, let’s discover its role in digital communication with organizational psychologist and humor researcher Dr. Bastian Mayerhofer. As he likes to say for himself, “On paper, I'm a Ph.D.-level cognitive psychologist, but in practice, I'm a passionate humor hacker.” For many years, he worked in marketing and e-commerce, weaving humor and stage experience into campaigns and copy. Today, he’s a freelance consultant for Brand Communication & Strategy and, as a coach and lecturer he is teaching people how humor can unlock creative resources, team spirit, and stress resilience.

We explore:

• What kinds of brands can successfully use humor, and which should tread carefully?

• The fine line between being funny and being offensive in a hyper-connected world.

• Why taking the risk to be humorous can pay off in engagement, loyalty, and differentiation?

• How can humor spark creative problem-solving and drive innovation inside teams and companies?

Whether you’re a brand strategist, digital marketer, or team leader looking to bring more humanity into your communication, this conversation offers valuable insights, and a few laughs along the way.

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