In this powerhouse episode of CMO Chapters, Lucy Bolan sits down with Liana Dubois, former Chief Marketing Officer at Nine and an industry leader with over 25 years in media, marketing and advertising.

From her early days reading stolen copies of B&T and AdNews to leading one of Australia’s biggest media portfolios, Liana shares candid insights on leadership, reinvention, the future of marketing, and what it really takes to thrive at the top.

This conversation goes deep on how to manage high-performing teams, navigate change, harness AI without losing your brand identity, and lead with empathy in a world that demands more human-centred leadership. A must-listen for marketers navigating growth, leadership, or reinvention.

What You’ll Learn in This Episode:

• How to lead marketing in a matrix organisation across multiple brands.
• Why CMOs must align their strategies with business growth, not just brand goals.
• Tips for leading teams of 250+ without burning out.
• What not to assume when communicating your marketing strategy.
• How to manage career transitions with optimism and resilience.
• The real impact of AI on creative distinctiveness—and how to avoid the sea of sameness.
• Why human behaviour, ethics and empathy are the future of leadership.

Resources & Mentions:

• AdNews & B&T – Industry publications that sparked Liana’s early career curiosity.
• Australian Institute of Marketing (AMI) – Upskilling for marketers.
• ADMA – Training and development for data-driven marketing.
• Cannes Lions Festival of Creativity – Where marketing meets innovation.
• Generative AI Tools – The opportunities and risks in creative automation.

Connect with Our Guest:

• Follow Liana Dubois on LinkedIn: Liana Dubois

Follow the Podcast & New Chapter Talent:

Instagram: @NewChapterTalent

LinkedIn: New Chapter Talent || CMO Chapters Podcast

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au