We need to talk about an emerging reality that virtually all of my clients are telling me is their number one challenge right now.

Everyone is already dealing with multiple threats to federal funding. But now there’s the additional reality that all the chaos and uncertainty at the federal level – from budget craziness to wildly fluctuating tariff policies – is destabilizing other funding sources. State and local government funding, foundation grants and corporate funding are all affected.

As nonprofit leaders we're fighting for our federal funding, and now we’re realizing that many of our other funding sources are facing headwinds as well. This has some very specific implications for our advocacy strategy. We need a way to get all of our funding decisionmakers to commit to continuing their full support for our work. And we have to deal with all of that at once.

In this episode, we share:

• The number one strategic imperative in the fight for your federal funding in particular
• What’s on all funding decisionmakers’ minds right now, and why we need to shift their perspective
• The two perspective shifts we must get decisionmakers to make
• Why your usual approach to messaging is unlikely to get the job done
• The three-part messaging equation that will help you succeed with every type of funder

I'm preparing to launch a group coaching program that will focus specifically on helping you craft messaging that will shift decisionmakers’ perspectives and get them on board with sustaining and even expanding your funding. This will be a coaching opportunity for a limited number of people to come in and be part of a group. There'll be some training, but most of it will be coaching and helping you to get your messaging dialed in so that you can address this pressing need.

What I'm seeing right now is there's nothing more important than this. If that sounds like something you'd like to be a part of, message me through the podcast website or on LinkedIn. I look forward to hearing from you!