Every year, 6.5 million animals enter U.S. shelters while countless puppy ads flood Craigslist and Facebook. What if the solution isn't chasing individual breeders, but regulating the platforms that enable them?

In this episode, we explore a revolutionary three-part regulatory framework that transforms online advertising platforms from passive enablers into active enforcement partners. Instead of playing whack-a-mole with hidden backyard breeders, this systems approach creates economic incentives that make unregistered breeding unprofitable.

You'll learn:

• Why current breeder regulations miss the mark
• The hidden economics driving backyard breeding operations
• How mandatory registration + platform liability = fewer shelter intakes (and more adoptions!)
• Why this approach works when traditional enforcement fails
• Specific legislative language advocates can use in their states

This isn't about building more shelters—it's about preventing the need for them. By following successful regulatory models from credit card and copyright industries, we can create upstream solutions that address root causes rather than just symptoms.

The Animal Advocate explores systemic solutions to animal welfare challenges through smart policy and advocacy strategies.