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In this episode of In the Feed from The Underdog Protagonist, we dive into the deeper side of personal branding and the quiet burnout many creators are facing today. From the polished, performative trends to the cookie-cutter templates we all seem to be stuck in, we explore the question: Has personal branding lost its soul?

Pratyush reflects on the overwhelming pressure to stay relevant and the fear of not fitting in, all while discussing how personal brands are slowly becoming homogenous. He shares the painful truth about optimizing for performance over authenticity and how to reconnect with your true voice as a creator.

With practical tips on rebuilding your brand from the inside out, this episode is a wake-up call to anyone feeling disconnected in the content creation space. If you’ve ever wondered whether your personal brand still feels like you or has just become another performance, this episode is for you.

About Pk:
Pratyush has been a designer for more than 6 years. He started creating content to share his knowledge and establish a connection between design and business. He believes that knowledge grows by sharing and he wants to do just that. He is in a journey to help fellow freelancers and content creators make a profitable career.

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To connect DM me here: https://www.instagram.com/pratyushkumar_pk/
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