Three things you’ll learn in this episode:

1. Building Client Relationships Over Creativity: Kyle emphasizes client retention by focusing on building strong relationships rather than prioritizing creativity. Maintaining long-term clients involves under-promising and over-delivering, such as providing extra deliverables or completing projects ahead of schedule to exceed expectations.

2. Navigating Niche Specialization: Finding a niche remains a challenge and an area of growth for Orchid Media. While currently functioning as a "jack-of-all-trades," the founder recognizes the importance of specialization for attracting a broader and more focused client base. The agency is exploring potential niches, such as sorority recruitment videos and emerging opportunities in virtual reality and 360-degree advertising, as part of its ongoing evolution.

3. Leveraging Personal Branding for Lead Generation: For lead generation, the founder relies on an organic approach through personal branding. By sharing the agency's journey, showcasing work, and building trust via personal social media, the founder creates a "founder story" that resonates with audiences.

About Kyle Schmidt and Orchid Media:

- Website: https://orchidmedia.co/

- LinkedIn: https://www.linkedin.com/in/kylemasonschmidt/

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