If you’ve ever struggled to explain what makes your business truly different—or felt unsure about how to actually stand out in your industry—this episode is for you.

Most service-based business owners think of competitive analysis as a quick website scan or a scroll through Instagram. But the truth? That kind of surface-level research won’t help you define your unique value.

In this episode, you'll learn:

• The 3 biggest traps servicepreneurs fall into when analyzing their competition
• How to identify ALL of your competitors - including ones you might be overlooking
• A proven framework to uncover your true differentiators based on the book by OG positioning expert April Dunford

Want more 1:1 support? Send me a DM on IG or LI or schedule a call with me below to learn more about The Servicepreneur Network and how I can help you get clarity in how you're branding your business!

Ready to take your service-based business to the next level?

Join The Servicepreneur Network today to join a community of incredible female founders and get the marketing and business support you need to grow! With 1:1 strategy calls, group live coaching calls, workshops, courses, downloadable resources and more - you'll find everything you need to build your confidence, your client list, and your brand inside!

Visit theservicepreneurnetwork.com to join today!

Want more information on The Servicepreneur Network before you join? Schedule a free call with me and let's chat! I'd love to answer any questions to make sure it's the right fit for you - so click the link below to book time today! https://calendly.com/theservicepreneur/discovery-call

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