Is your marketing generating leads, but your sales team isn’t closing them? Or maybe your content strategy and CRM aren’t playing nicely? You're not alone—and the good news is, there’s a fix.

In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down the 7 major barriers that disrupt marketing and sales alignment and walks you through actionable strategies to close those gaps. Whether you’re building your go to market strategy or fine-tuning your tech stack, this episode gives you a framework to realign your teams and unlock sustainable growth.

Designed for B2B leaders, legal tech innovators, and growth-focused firms, this episode equips you to move from vision to execution—without burning out your team.

What You’ll Learn:

• The 7 most common alignment issues holding back B2B teams
• Why your CRM and website must be fully integrated for effective lead tracking
• How to build a unified go to market strategy across marketing, sales, and success teams
• Why “just publishing content” doesn’t cut it without smart distribution
• How to shift from feature-based messaging to solution-oriented content
• The long-game mindset needed for true alignment and lasting growth

Keywords: lead tracking, go to market strategy, b2b content marketing strategy

Resources:

• 6 Ways to Leverage the Power of Process and Workflows in Sales
• 7 Reasons You're Not Driving Revenue
• 10 Steps to Align Sales & Marketing

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