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In this episode, Chris sits down once again with Jodie Cook—entrepreneur, writer, and powerlifter—for a raw and insightful conversation about what it really means to show up as yourself. From hiding her strength to owning it, Jodie shares her journey of stepping into visibility, embracing discomfort, and building a brand rooted in integrity—not imitation.

They unpack the cultural pressures that shape how we present ourselves, how to know when you're truly being you, and why "enough" might actually be the goal.

Timestamps:

(00:06) – Hiding vs. Revealing: Is it safe to be fully you?

(04:39) – Voting with your dollar: brands, beliefs, and alignment

(08:45) – When should you speak up? The cost of silence

(13:55) – The Starbucks test: values vs. convenience

(17:15) – The Mexican Fisherman story: redefining ambition

(21:04) – Finding your place (and your people)

(24:00) – From shame to ownership: Jodie’s journey with strength

(27:02) – When you finally feel like you

(31:00) – The moment that changed everything on LinkedIn

(36:03) – The deeper lesson: more of you = more resonance

(39:44) – Showing your weird (and leading by example)

(42:00) – Rejection therapy and rewiring your brain to show up

(43:06) – Why we need more of these conversations

Check out today's guest, Jodie Cook:

Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/

Jodie's YouTube: https://www.youtube.com/@Jodie_Cook

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:https://x.com/thechrisdo

TikTok:https://www.tiktok.com/@thechrisdo

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