In this insightful clip from Market Mondays, Rashad Bilal and Troy Millings dive deep into the financial playbook for college athletes navigating the new world of NIL (Name, Image, and Likeness) deals. Discover the real stories behind multi-million dollar agreements, the impact of high-profile transfers like Captain Jack, and learn why some student athletes are out-earning everyone on campus except high-profile coaches!

Rashad and Troy break down the best strategies for young athletes and their families to protect and grow their money, including:

• The importance of long-term investing: Find out why splitting money between index funds, big tech stocks like Microsoft, and even Bitcoin could potentially turn a $1 million NIL deal into $8 million in under a decade.
• Avoiding financial pitfalls: Learn why expensive cars and “entourage” expenses are the fast track to going broke — and how street agents and advisors can eat away at your earnings with hidden percentages.
• The power of deferred income annuities (DIA): Get the blueprint used by legends like Allen Iverson and MLB’s Bobby Bonilla to guarantee lifetime income (even if playing careers or other opportunities don’t pan out).
• Why negotiating fee structures matters—discover why putting business managers on salary (instead of giving away percentages) is the millionaire’s secret to keeping more of what you earn.
• Real-life lessons from sports icons: Understand how financial missteps and a lack of planning have derailed the wealth of top athletes and entertainers, and how a smart approach to NIL can set you up for life, even if you never go pro.

PLUS: The clip offers timely financial warnings, big picture insights about international economic risks, and practical advice for any young star (or their parents) working with agents, managers, or business partners.

Whether you’re an athlete, a parent, or simply interested in how generational wealth is REALLY built, this clip drops a million dollars’ worth of game and actionable tips you can use now.

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