Building a successful SEO business in 2025 isn’t just about rankings—it’s about getting real results, attracting the right clients, and growing in a changing industry. Whether you're starting fresh or looking to scale, having the right systems in place is key.

In this episode, Nathan Gotch shares how he went from running an SEO agency to building a training business. He talks about what’s changed in SEO, why he shifted his business model, and the best ways to get clients today. Nathan also breaks down what makes a great agency owner and what it really takes to succeed.

Nathan Gotch is an SEO expert with over 10 years of experience helping businesses grow online. He’s the founder of Gotch SEO Academy, a leading SEO training program, and the CEO of Rankability, a tool that helps agencies improve their content. Nathan is also the author of The SEO Entrepreneur and has been featured on sites like Semrush and Ahrefs. His strategies have helped many businesses increase their website traffic and grow.

Timestamp: 00:00 Intro 00:26 Nathan Gotch’s Background 01:02 Life Before SEO 08:33 Transition from an SEO Agency to SEO Training 12:46 What Prompted Nathan Gotch to Explore Other Opportunities in SEO 18:49 Why He Switched from the Launch Model 30:10 How Starting an SEO Business Has Changed Over Time 39:39 The Best Client Acquisition Tactics in 2025 44:29 Core Attributes of a Successful Agency Owner 50:26 Connect with Nathan Gotch

Connect with Nathan Gotch to learn more about SEO 🔗 Website: https://nathangotch.com/ 🔗 LinkedIn: https://www.linkedin.com/in/nathangotch/ 🔗 YouTube: https://www.youtube.com/@nathangotch 🔗 X: https://x.com/nathangotch/

#seo #seoagency #seobusiness #seoagencyprocess #searchengineoptimization

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