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Welcome to Building Generational Wealth—a podcast series for the everyday person. Whether you’re just starting your financial journey or rewriting your money story, this space is for you. Women and men. Millennials and Boomers. Gen X and Gen Z. Every race, background, and identity. Because financial literacy should be inclusive, accessible, and empowering for all.

We’re facing one of the most financially unstable times in modern history. Debt is soaring, inflation is biting, and wages aren’t keeping pace. Millennials hold just 4.6% of U.S. wealth. Gen Z is stepping into adulthood burdened by debt and locked out of homeownership. Meanwhile, $84 trillion is set to change hands in the largest wealth transfer ever. The question is: Will you be ready to receive, grow, and protect it—or be left behind? This is your moment to rise.

Through honest conversations with leading financial minds, we’ll show you how to build wealth patiently, intentionally, and wisely. It’s not about chasing trends—it’s about creating lasting security. Because if you don’t take care of your money, your money won’t take care of you.

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Our fourth guest, Rick Rule, perfectly captures the spirit of this series on building generational wealth. Without inherited wealth or a formal financial background, Rick’s journey is a testament to grit, discipline, and relentless learning. Early in life, he faced adversity head-on, believing firmly that “how you overcome adversity is what matters.” This mindset shaped not only his approach to boxing but also his decades-long career in investing.

Rick’s success didn’t come from chasing flashy lifestyles or short-term gains. As he puts it, “I wasn’t interested in living rich. But I was interested in being rich.” By playing to his unique strengths and embracing a philosophy of honest optimism—summed up in his mentor Robert Friedland’s words, “The outlook is hopeless, but it’s not serious”—Rick forged a path defined by steady effort and resilience.

He emphasizes that true wealth begins with investing in yourself: your education, skills, and the community you build. “The sum of the community that you keep will determine your outcome,” Rick reminds us. His approach is rooted in timeless principles—saving, disciplined reinvestment, and living below your means—combined with an adaptive mindset that recognizes how tools like technology and social media create new opportunities.

Rick also delves into the critical role of trust and transparency in finance, distinguishing between fiduciaries and salespeople, and highlighting the power of mentorship and giving back. His warning about looming financial challenges, like the $100 trillion in unfunded U.S. social liabilities, underscores why it’s vital to focus on what you can control.

From humble beginnings to becoming a respected investor and mentor, Rick’s story shows that wealth is not just measured in dollars but in legacy, community, and purpose. His journey is a powerful reminder that true success comes from perseverance, continuous learning, and a mindset grounded in values—not just numbers.

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Host: Ben Mumme

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Guest: Rick Rule

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