The secret to growing a successful Pilates business isn’t about chasing trends on Instagram or TikTok. You need to stay curious and always being open to learning!

In this inspiring episode, Nic sits down with Milena Jaksic, the founder of Platinum Pilates, to look at the story behind one of Ireland’s most respected studios.

They explore how she went from cleaning gym machines to opening six studios, the curiosity that’s kept her evolving over more than two decades, and the challenges of being a leader in an unregulated industry.

Milena also shares her thoughts on poor-quality training and what it means to build a brand with real substance.

Timestamps

00:00 Introduction to Milena

00:58 Milena's background and early life

04:34 Introduction to the wellness world

07:13 Milena’s first experience of Pilates

13:22 Building a career in Pilates

17:18 Launching Platinum Pilates

19:39 Challenges and growth of Platinum Pilates

22:32 Why Milena integrated physiotherapy in her studio

25:47 Milena’s drive for continuous learning

33:48 Opening more studios and the challenges that came with it

38:01 What the pandemic did for Milena

40:21 Adapting her leadership style as her team has grown

44:22 How Milena brings consistency across all locations

51:17 The pressure to stay on top with new studios coming out

59:22 Exploring the impact of low-impact exercise on mood

01:02:46 Future plans for Platinum Pilates

01:05:01 Quick-fire questions

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New conversations drop every Monday!

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Connect with Milena:

• Platinum Pilates Instagram
• Platinum Pilates Website

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