How Liberty Media Took Over Formula 1: Inside the Deal With the Man Who Bought F1
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How Liberty Media Took Over Formula 1: Inside the Deal With the Man Who Bought F1
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What does it take to steer one of the world’s most iconic sports properties through a high-stakes transformation? For Greg Maffei, it meant navigating tense negotiations, decoding power dynamics, and learning to read the room, sometimes quite literally.
In this episode, Greg unpacks the behind-the-scenes moments that almost derailed the Formula One deal, the trust-building that kept it alive, and what he learned from working alongside legends like Bernie Ecclestone. From reading subtle negotiation cues to betting on bold strategies like Drive to Survive, it’s a deep dive into patience, perspective, and leadership under pressure.
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