How I Grew This Podcast Por Branch arte de portada

How I Grew This

How I Grew This

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Dive into the dynamic world of digital marketing with Amanda Vandiver and Adam Landis in “How I Grew This,” where we invite leaders in the space to explore how they overcome industry challenges to achieve growth. Expect insightful conversations that uncover the secrets of our guest’s success in the ever-evolving landscape of digital marketing.2022 Branch Metrics Desarrollo Personal Economía Exito Profesional Gestión Gestión y Liderazgo Éxito Personal
Episodios
  • Subscription App Growth: Insights from the Frontlines

    Subscription App Growth: Insights from the Frontlines
    Jul 16 2025
    Join Adam and Amanda as they sit down with Shumel Lais, a mobile growth expert with over a decade of experience, to explore the essential strategies for launching and scaling subscription apps. From setting up proper analytics and understanding payback periods to navigating iOS challenges and leveraging AI, this episode delivers practical insights for both startup founders and established app developers. Learn why immediate ROI isn't always the goal, when to start paid acquisition, and how to build a sustainable growth strategy in today's complex mobile landscape. -Demystifies key metrics and tracking essentials for early-stage apps -Explores realistic payback periods and ROI expectations at different growth stages -Reveals how AI is transforming creative testing and app development -Provides actionable advice for solo founders entering the subscription app space
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    35 m
  • How Gamelight's Founder Günay Azer Bootstrapped a Next-Gen AI-Driven UA Platform

    How Gamelight's Founder Günay Azer Bootstrapped a Next-Gen AI-Driven UA Platform
    Nov 21 2024
    Gamelight founder Günay Azer sits down with ‘How I Grew This’ hosts Amanda Vandiver and Adam Landis to reveal the remarkable journey of transforming a bootstrapped startup into a mobile marketing powerhouse. In this episode, Günay shares how Gamelight's AI-powered platform revolutionizes user acquisition through sophisticated data analysis and personalized app recommendations. The conversation offers invaluable insights for anyone interested in mobile gaming, adtech innovation, and the future of AI-driven marketing strategies. Learn firsthand how Gamelight's cutting-edge approach is reshaping the mobile app marketing landscape through the strategic intersection of artificial intelligence, user behavior data, and targeted recommendation algorithms.
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    30 m
  • Senior Director of Business Development at Mintegral: Shobeir Shobeiri - How Mobile Game Ads Can Skyrocket Your Brand's Growth

    Senior Director of Business Development at Mintegral: Shobeir Shobeiri - How Mobile Game Ads Can Skyrocket Your Brand's Growth
    Aug 1 2024
    In this episode of How I Grew This, Shobeir Shobeiri, Senior Director of Business Development at Mintegral, joins host Amanda Vandiver and Adam Landis to discuss the evolution of mobile advertising and what brand advertising means in the context of mobile.
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    27 m
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