
How Entrepreneurs Are Reinventing Themselves Through Crisis, Community, and Innovation
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Michael Hsu is the Founder and CEO of MEASURE × HACK, a financial literacy and business performance company that helps entrepreneurs understand and manage their money through systems and metrics. He is also the Founder and CEO of DeepSky, a leading CFO consulting and outsourced accounting firm.
Lisa Riley is the Owner and President of multiple Tulsa-area Pinot’s Palette studios, part of a US paint‑and‑sip franchise offering guided canvas painting with wine and cocktails. Under her leadership, she expanded to three locations and built a reputation for creativity. Lisa also works as a professional food stylist.
Lorraine Corcoran is the Co‑founder and CEO of Nyrah Beauty, a science‑driven, plant‑infused skincare company. A mechanical engineer with over 25 years of experience in product development, she led the formulation, manufacturing, and innovation of products in the cosmetics, pharmaceutical, and medical device industries.
Marina Byezhanova is the CEO of Brand of a Leader, a global personal‑branding agency that helps entrepreneurs and executives build thought leadership voices. Born in Soviet-era Ukraine, she is a global speaker, university instructor, and has been featured in top-tier media like Inc., Forbes, Fast Company, and WSJ.
In this episode…Building a business is never a straight line. From personal health challenges to financial missteps, global disruptions, and emerging technologies, entrepreneurs are constantly faced with moments that demand reinvention. The ones who thrive are those who lean into community, stay adaptable, and turn setbacks into catalysts for growth.
For Michael Hsu, losing track of his company’s finances forced a wake-up call and a return to disciplined money management. Lisa Riley’s cancer diagnosis and appearance on a business reality show helped her reimagine her franchise and earn national recognition. Lorraine Corcoran shifted a manufacturing business during COVID and launched a skincare brand focused on hormonal health. Leveraging AI allowed Marina Byezhanova to restructure her agency and gave her a renewed focus on high-impact talent and innovation.
In this episode of the Rising Entrepreneurs Podcast, recorded live at the Entrepreneurs’ Organization Global Leadership Conference in Honolulu, you’ll hear how four founders embraced crisis, leaned on community, and came out stronger through clarity, creativity, and change.