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Kate Assaraf is the founder and CEO of Dip Sustainable Hair Care, a Forbes columnist, and NJ’s Mompreneur of the Year (2024). After experiencing the emotional and financial fallout of closing her first business, Kate rebuilt from rock bottom with a new mission: to create a beauty brand that heals more than just hair.

Dip is a plastic-free, salon-quality haircare line built on integrity, intention, and small business values. Kate’s journey—from public failure and internalized shame to creating a 7-figure brand without Amazon or influencers—is one of personal and entrepreneurial healing. She believes true wellness starts not with perfection, but with radical honesty, mindful consumption, and letting go of shame.

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You can support the show and save with these trusted brands I personally use and love:

🌿 Energy Bits

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🍃 Vimergy

High-quality supplements for immune support, energy, and healing.

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💸 Returning customers can still use the code for 5% off at checkout

🛁 Dip Already

Non-toxic body care that actually works.

🔗 Shop here: https://www.dipalready.com/EVOLVINGWITHJESSICA 🧬 Code: EVOLVINGWITHJESSICA

💸 15% off your first order

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Instagram: https://www.instagram.com/healwithinpodcast

https://www.instagram.com/evolvingwithjessica

YouTube: https://www.youtube.com/channel/UCH8OM5057JLj8hkc5JhIPMg

Spotify: https://open.spotify.com/show/1sUSkvicjk2DbyQBkFJTiv

Apple Podcasts: https://podcasts.apple.com/us/podcast/evolving-with-jessica/id1657559599