In this powerful episode of The High Profit Event Show, host Rudy Rodriguez sits down with Brody Lee, a seasoned event strategist, former Buddhist monk, and the author of Million Dollar Events. With a resume that includes over 1,400 events and more than $125 million in client revenue, Brody brings a unique blend of spiritual depth and business acumen to the conversation. His approach to events goes far beyond logistics—Brody believes that when done right, events can become platforms for profound change and movement-building.

Brody introduces his signature Five-Step Framework—Set Up, Show Up, Blow Up, Pay Up, and Scale Up—which he’s used to help clients turn their events into profitable, purpose-driven experiences. This system doesn’t just ensure a successful event—it builds a foundation for long-term scalability and deeper transformation for both attendees and hosts. From aligning the event with personal mission and lifestyle to creating world-class experiences that convert with integrity, Brody breaks down the essential steps every event leader must master.

The conversation also explores a paradigm-shifting view on events as catalysts for both business and social impact. Brody challenges event leaders to move away from transactional models and toward immersive experiences that foster connection, community, and change. He discusses how events have historically served as the engine behind every major movement, and how today’s entrepreneurs can harness that same energy in their own work. This episode encourages listeners to rethink what events are really capable of achieving.

Finally, Brody dives into one of the biggest challenges faced by event leaders: filling the room. He explains why outdated tactics no longer work and how integrity-driven strategies—like affiliate partnerships, pre-event nurturing, and AI tools—can attract aligned, qualified attendees. He emphasizes the importance of treating your audience not as ATMs, but as partners in transformation, and offers actionable insights for building trust from the very first touchpoint.

Whether you’re hosting your first event or looking to scale your results, this episode offers a masterclass in designing events that make a difference—and a profit. Don’t miss Brody Lee’s fresh, inspiring, and highly practical take on the future of high-impact events.

Want to connect with Brody Lee?

Website: https://www.brodylee.com/

Million Dollar Events Book: https://www.amazon.com/Million-Dollar-Events-increase-profitable/dp/0645643009

Facebook: https://www.facebook.com/itsbrodylee

Instagram: https://www.instagram.com/brodyleelive/

In this powerful episode of The High Profit Event Show, host Rudy Rodriguez welcomes Yancy Wright, founder of Casa Alterna Vida, to dive deep into what it truly takes to design and deliver transformational retreats that create lasting impact. Yancy brings a unique blend of experience, insight, and purpose to the conversation—shaped by a journey that took him from burnout in the green building corporate world to leading over 500 retreats focused on wellness, connection, and transformation in Puerto Rico.

Yancy’s background includes a decade in sustainable construction, during which he held leadership roles and directed large-scale green building projects. His career was high-powered, but also high-stress—until a life-altering health scare led him to reevaluate everything. That awakening gave birth to Casa Alterna Vida, a retreat center that has become a hub for personal transformation, executive leadership reset, and corporate wellness. Yancy now partners with companies like Interface and the Ken Blanchard Companies to deliver results-driven retreats that blend emotional intelligence, nature, and conscious communication.

In this episode, Yancy breaks down the real strategy behind filling retreats with personal connection and corporate partnerships. He shares candid stories of how relying solely on ads and networks of friends simply isn’t sustainable—and how trust, authenticity, and leveraging existing relationships helped him build a thriving retreat business. Event leaders will appreciate the clarity and wisdom Yancy brings on how to create a full roster of ideal clients through meaningful engagement.

Next, Yancy and Rudy explore the art of designing transformational events with nature as a partner. Yancy reveals how nature is not just a backdrop—but a co-facilitator. Drawing from scientific studies and his own experience, he explains how environmental design, daylight, open-air spaces, and natural elements can improve memory retention, emotional resonance, and physiological outcomes for attendees. If you're designing events that aim to be immersive and impactful, this portion of the conversation is a goldmine.

Finally, Yancy speaks to the importance of driving long-term impact through conscious communication and sensory engagement. He details how activating all five senses—from scent to acoustics to touch—can elevate a retreat experience into something unforgettable. He also emphasizes the role of co-creation and shared dialogue during events, allowing participants to fully engage and internalize what they learn. Yancy’s approach doesn’t just change moments—it creates momentum that lasts far beyond the final day of the retreat.

This is an episode for retreat leaders and event visionaries who are ready to deepen their impact, expand their reach, and truly transform the way they facilitate experiences. Tune in to learn how to elevate your events into meaningful, high-converting, and high-retention journeys.

Want to connect with Yancy?

The Benefits of Integrating Nature into Team Retreats (blog): https://www.casaalternavida.com/post/the-benefits-of-integrating-nature-into-team-retreats

Website: https://www.casaalternavida.com/

LinkedIn (personal): https://www.linkedin.com/in/yancywright/?locale=es_ES

LinkedIn (business): https://www.linkedin.com/company/5011103/admin/dashboard/

Facebook (personal):...

In this high-impact episode of The High Profit Event Show, host Rudy Rodriguez sits down with legendary paid media strategist Farukh Shroff, founder of Revere Advertising. With over 20 years of experience, $350 million in ad spend, and $1 billion+ in client revenue, Farukh has assisted major brands—including Amazon, Deepak Chopra, and even Oprah—create and execute campaigns that convert.

This episode is a must-listen for any event leader looking to master the science of filling events—without relying on last-minute promos or blind hope.

Farukh breaks down the core strategies behind scalable and profitable event growth using paid advertising, especially Facebook ads. He walks through the key metrics that drive real results, showing you how to reverse engineer your event goals—from show-up rates to cost per acquisition to ROAS (Return on Ad Spend). Whether you're running a virtual summit or in-person seminar, this is the framework to follow.

We also dive deep into the concept of prospect awareness and why choosing the right funnel based on where your audience is on their journey is non-negotiable. From webinars to challenge funnels to video series, Farukh explains which strategy works best depending on your audience’s level of understanding and readiness to buy.

Rudy and Farukh also discuss the most common mistakes event marketers make—like trying to do too much at once, skipping the planning phase, or failing to retarget effectively. Farukh's advice is refreshingly practical: Start with one strategy, optimize every step, and only scale when you’re dialed in.

Farukh even shares a free tool—eventmarketingplanner.com—that helps you map out your campaign numbers before you ever run a single ad.

This episode is packed with expert-level guidance delivered in a clear, actionable format. If you’re ready to turn your next event into a high-converting, high-impact experience, this conversation is your blueprint.

🎧 Catch the full episode now and take your event strategy to the next level.

Want to connect with Farukh?

Event Marketing Planner (Free Tool): https://eventmarketingplanner.com/

Website: https://reveread.com/

LinkedIn: https://www.linkedin.com/in/fshroff/

Facebook: https://www.facebook.com/fshroff

Instagram: https://www.instagram.com/fshroff1/

In this episode of The High Profit Event Show, I sit down with Mark Stern, founder and CEO of Custom Box Agency. Mark is not just a box designer—he’s a customer journey strategist who has redefined how physical products can create immersive experiences for virtual and live event attendees. With an MBA from Duke University, a former consultant at Deloitte, and a feature in Forbes as one of the next 1,000 entrepreneurs to watch, Mark brings a wealth of knowledge and a powerful perspective to the conversation.

We dove into the idea that an event doesn’t start on Day One—it starts the moment your attendee registers. Mark shared how strategically using custom event boxes before, during, and after an event can dramatically increase engagement, retention, and conversion. He explained how his agency helps event leaders use boxes to pre-frame the event experience, boost show-up rates, and even engineer the buying journey. One standout story included how a pre-event audio journey and physical box led to a 20% increase in show-up rates for one client—and even sparked community buzz online before the event began.

Mark also broke down how boxes can activate more senses—beyond sight and sound—by introducing touch, smell, and even emotion into the mix. He walked us through how Custom Box Agency builds "book-sized" boxes designed to live on bookshelves and remain top-of-mind. These boxes become containers of memories and breakthroughs, filled with envelopes, QR codes, and carefully timed reveals that guide participants through a meaningful transformation.

Mark integrates behavioral psychology into his box strategies—like sending attendees “Box 1 of 2” to create a powerful open loop and drive desire to ascend into the next program. It’s a smart blend of story arc, gamification, and identity-shifting strategy.

If you're an event leader looking to deepen your connection with attendees, increase engagement, or elevate your post-event follow-up, this episode is a must-listen. Mark’s insights into blending physical and digital experiences will inspire you to think beyond the screen—and into your audience’s hands, homes, and hearts. Be sure to catch the full episode and learn how to implement these ideas into your next high-ticket event.

Want to connect with Mark?

Website: http://series.com/

Activate Series (blueprint from 7-8 figure entrepreneurs on how they acquire customers): https://activateseries.com/

LinkedIn: https://www.linkedin.com/in/marustern/

Facebook: https://www.facebook.com/mark.sterno/

Instagram: https://www.instagram.com/marksternofficial/

In this special 100th episode of The High Profit Event Show, I’m joined by my friend and longtime industry leader Alex Moscow, founder of Event Profit Engine. Alex has helped entrepreneurs generate over $125 million in revenue through live events—without relying on hype or high-pressure sales tactics. His mission is to help coaches, consultants, and transformational leaders create powerful event experiences that convert with integrity, alignment, and ease.

With a background in marketing and years of experience hosting his own sold-out events, Alex brings a deeply strategic and heartfelt perspective to the conversation. He’s known for helping his clients lead from a place of service while still creating highly profitable outcomes. In this episode, we break down the three pillars that are consistently driving success in today’s high-ticket event landscape—and why so many event leaders are missing the mark.

First, Alex dives into the power of audience precision. He explains why designing your event for the top 5% of your audience—the people most likely to engage, buy, and benefit from your work—leads to dramatically higher conversions and deeper impact. It’s not about casting a wide net; it’s about crafting an experience so tailored that your ideal attendees feel like it was built just for them.

Next, we talk about filling the room—not with just anyone, but with aligned, high-quality participants. Alex shares why personal outreach and relationship-building continue to outperform paid ads when it comes to getting the right people in the room. He breaks down how combining organic social content with direct invitations builds trust, momentum, and excitement before your event even begins.

Finally, we explore how sponsors and enrollment success are deeply connected to experience design. According to Alex, the sales process doesn’t begin with a pitch—it starts the moment someone registers. He reveals how to onboard aligned sponsors who support your mission, and how to weave your offer into the flow of the event so that it becomes the next natural step, not a hard sell.

Whether you’re hosting your very first event or looking to scale your next high-ticket retreat, this episode is packed with insights you can implement right away. Alex’s wisdom is practical, heartfelt, and rooted in experience. If you want to create events that transform lives and your bottom line, you won’t want to miss this conversation.

Want to connect with Alex Moscow?

Next Event: http://EventProfitEngine.com Seat Saver Code for 50% OFF: eventprofit

Website: https://alexjmoscow.com/

LinkedIn: https://www.linkedin.com/in/alex-j-moscow-880a0420/

Facebook: ​​https://www.facebook.com/alexjmoscow/

Instagram: https://www.instagram.com/alex_j_moscow

SoundCloud: https://soundcloud.com/DJAlexJ

In this new episode of The High Profit Event Show, host Rudy Rodriguez is joined by Sophia Umanski, the Chief Experience Architect at Maverick1000. With more than 15 years of experience designing extraordinary, high-level adventure events, Sophia brings a rare blend of strategic thinking and heartfelt intention to the world of experiential design. From organizing bike rides with Sir Richard Branson on Necker Island to orchestrating deeply immersive retreats across the globe, Sophia’s work goes far beyond logistics—she creates transformational moments that attendees carry with them for a lifetime.

Sophia’s journey into the world of high-impact events began in hotel sales and marketing, where she learned the value of relationship building and attention to detail. But it was her desire to create deeper, more meaningful connections that ultimately shaped her path as a true experience curator. In this episode, she shares how she helps entrepreneurs, thought leaders, and communities build powerful memories by crafting environments that are rooted in authenticity, intentionality, and emotional resonance.

One of the core themes of the episode is the idea of redefining what it means to host an event. Sophia challenges the traditional mindset of planning for structure and content alone. Instead, she encourages event leaders to create experiences that evoke emotion and transformation. Her philosophy is grounded in the belief that when people feel a deep sense of belonging, connection, and inspiration, they not only remember the experience—they become lifelong advocates for your mission.

Another major focus of the conversation is Sophia’s process of designing with intention. She walks us through how every decision—from the venue to the pacing of the schedule—is made in service of the emotional arc of the event. She reverse-engineers each experience by asking, “How do we want people to feel at every stage?” Her insights reveal how details like the choice of food, amount of downtime, and flow of energy in the room can elevate an event from good to extraordinary.

Finally, Sophia dives into the power of play, tradition, and emotional connection as tools for deepening impact. Through activities like beach volleyball, cultural immersion, or simply giving guests space to bond in meaningful ways, she shows how rituals and fun can be the glue that holds communities together. These “anchor moments,” as she calls them, build trust and create continuity, encouraging attendees to return again and again.

This episode is a must-listen for any event leader ready to move beyond checklists and truly create legacy-level experiences. Sophia’s wisdom, heart, and clarity offer a blueprint for designing events that don’t just inform—they transform.

Want to connect with Sophia?

Email: events@maverickdna.com

Instagram: https://www.instagram.com/maverickdna/

Website: https://maverick1000.com/

LinkedIn: https://www.linkedin.com/in/sophia-umanski-0201b87/

In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Steve Werner, renowned event strategist, stage sales expert, and author of Fill Your Event Fast. With over 80 live events, 400+ virtual events, and $150M+ in stage-driven revenue under his belt, Steve brings insight for event leaders who want to maximize attendance, conversions, and impact.

Steve kicks off the conversation by addressing one of the most common and costly mistakes he sees event leaders make: running cold traffic to a landing page to sell event tickets. In today’s fast-paced, post-COVID landscape, buyers want instant solutions—not delayed commitments. Steve explains how to shift from information-heavy marketing to transformation-first offers. His recommended strategy? Use low-ticket, high-value workshops, webinars, or challenges to get attendees in momentum—and include the main event ticket as part of the follow-up solution. This switch alone has dramatically improved client conversion rates.

The episode then dives into boosting show-up rates and building pre-event engagement. Steve shares the framework he uses to push virtual show-up rates from 55% to over 90% and live event attendance over 95%. He emphasizes the importance of retargeting ads, relationship-building through virtual networking, and leveraging your sales team to make early connections with attendees. These techniques build trust—something Steve and Rudy both agree is at an all-time low—and position the salesperson as a familiar face long before any offer is made.

Another key highlight is Steve’s warning about the “dead zone” of live events—rooms with 75 to 200 attendees. This range is often the most expensive and least profitable for event leaders without the right strategy or team in place. He recommends starting with smaller, more intimate events (20–30 attendees) for better conversion rates and easier management. For those in the dead zone, Steve and Rudy stress the need for a professional sales team and strategic MC leadership to manage logistics, maintain engagement, and ensure a smooth, conversion-focused experience.

From tactical tips like the “bring-a-friend” contest to strategic frameworks for building trust at scale, this episode is packed with real-world solutions for event leaders. Whether you’re planning your first event or looking to fine-tune your seventh, Steve’s insights are both timely and transformative.

Tune in now to discover how to fill your event fast—and turn your room into a high-converting experience that lasts far beyond the final applause.

Want to connect with Steve?

Free Download: https://fillyoureventfast.com/

Website: https://stevenphillipwerner.com/

LinkedIn: https://www.linkedin.com/in/steven-phillip-werner/

Facebook: https://www.facebook.com/steve.werner.5667

Instagram: https://www.instagram.com/stevenphillipwerner/

YouTube: https://www.youtube.com/c/SteveWernerStories

In this episode of The High Profit Event Show, I’m joined by Michael Hunter, branding expert, founder of PersonalBrand.com, and former Chief Marketing Officer for Brendon Burchard. During his time with Brendon, Michael led efforts that brought over 30,000 attendees to live events—at a time when Brendon himself wasn’t actively creating marketing content. That kind of impact doesn’t come from a flashy logo—it comes from strategic branding, intentional messaging, and unforgettable experiences.

Michael and I dig deep into how branding functions as a strategic directive, not just an aesthetic or design element. He explains that true branding lives in the minds and words of your audience. It’s the emotional and psychological perception people walk away with after attending your event—and it influences whether they’ll sign up for your next offer, recommend you to others, or come back again. If you’re only focusing on colors, fonts, and logos, you’re missing the bigger picture.

One of the core takeaways from this episode is Michael’s insight that bigger isn’t always better. He challenges the default mindset that more people equals more success. In fact, he’s seen smaller events—25 to 100 highly aligned attendees—outperform thousand-person gatherings in both engagement and revenue. The real key is attracting the right people to your event with clear messaging that aligns with your values and expectations.

Michael also shares a series of tactical strategies to elevate your event experience and build momentum. From curated welcome moments like red carpets and step-and-repeats to leveraging event videographers for real-time content capture, he explains how these small but powerful details create lasting impressions. Events, he emphasizes, should never be a single point of failure. When done right, they become brand assets that generate buzz, testimonials, and future enrollments.

Whether you’re planning your first event or optimizing your next one, Michael’s insights on branding, quality-over-quantity, and experience design offer a refreshing perspective. He also shares a peek into his signature 3-day intensive, the Brand and Business Breakthrough, designed for entrepreneurs in the $500K–$1.5M+ revenue range who are ready to solidify their brand and scale with purpose.

Tune in now for a masterclass in brand-driven event leadership—and walk away with strategies you can apply immediately to create high-profit, high-impact events.

Want to connect with Michael?

Book Your Discovery Call - Website: http://personalbrand.com/

LinkedIn*: https://linkedin.com/in/michaelrhunter

Facebook*: https://facebook.com/michaelrhunter

Instagram*: https://instagram.com/michaelrhunter

*Follow Michael on Instagram or LinkedIn, and send him a DM and he will send you a link to a video training on the fastest path to doubling your event business, and it's not what you'd think.