Episodios

  • 516 - Growth The Simple Way — How To Build a Thriving HIT Fitness Business with Almost Zero Advertising

    516 - Growth The Simple Way — How To Build a Thriving HIT Fitness Business with Almost Zero Advertising
    May 21 2025
    What do you need to do to make your strength training business stand out and attract clients effectively without spending a fortune on advertising? Fitness and More owner Steve McKinney joins the podcast to talk about his incredibly efficient strength training AND client closing methods, how his business is thriving with almost zero advertising, and why he wrote his new book The Gospel of Fitness (and what effect it has had on his fitness business). My conversation with Steve is a fascinating example of what happens when a strength studio owner is so locked in that growth just seems (and basically has been) inevitable — you need to hear this one! ━━━━━━━━━━━━ 🚀 Learn to build and grow your own highly-profitable strength training business FAST — join HIB here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here
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    49 m
  • 515 - X-Force Body: The Highly Successful, High-Ticket, Negative-Accentuated HIT Strength Training Studio (Interview with Co-Founder Illy Stoilova)

    515 - X-Force Body: The Highly Successful, High-Ticket, Negative-Accentuated HIT Strength Training Studio (Interview with Co-Founder Illy Stoilova)
    May 14 2025
    Can you create a strength training studio so successful that clients call you the “Ritz-Carlton” of high-intensity training? X-Force Body co-founder Illy Stoilova joins the podcast to talk about the advantages of X-Force machines, how she creates incredible client experiences, why she’s so rigorous when it comes to hiring trainers, and how she’s doing on her ultimate goal of becoming a referral-only HIT fitness business. If you’ve wanted to know what effect having X-Force machines can have on a strength studio’s success or how to have a massive competitive advantage through giving great customer service, this episode is a great one you need to tune in to! ━━━━━━━━━━━━ 🚀 Learn to build and grow your own highly-profitable strength training business FAST — get a free, no-risk, no-obligation trail to the Premium HIB Membership here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here
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    51 m
  • 514 - How to Start A Profitable Strength Training Business — The Million-Dollar Method (with Pete Cerqua)

    514 - How to Start A Profitable Strength Training Business — The Million-Dollar Method (with Pete Cerqua)
    May 7 2025
    Want the honest-to-goodness A-Z of starting a successful, profitable strength training business? Learn the 4 biggest keys to starting, operating, and growing your own strength training business fast — Million-Dollar Trainer Pete Cerqua tells you everything you need to know to get started and be legitimately profitable within 30 days. This episode goes over the high-level things you need to get right before you start, and we talk about things like choosing your protocol, getting your pitch right, how to do a consultation, the most effective way to do marketing to get clients, and all the important details you need to know. If you’re serious about starting and growing your own fitness business, this episode is a must-listen! ━━━━━━━━━━━━ 🚀 We help you build your strength training business — start your free trial here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here
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    54 m
  • 513 - The HIT Machines That Make You Money — A HIT Brand Deep Dive for New Strength Studios (with Pete Cerqua)

    513 - The HIT Machines That Make You Money — A HIT Brand Deep Dive for New Strength Studios (with Pete Cerqua)
    Apr 30 2025
    Want to start a new studio but aren’t sure which HIT equipment brands to go with? Million-dollar Trainer Pete Cerqua takes you on a deep dive into which HIT machine brands to consider, how to modify them (and why), and how to get the best deals. Pete goes into the specifics of how your HIT brand and machine choices can affect your client consultations and workouts, and we nerd out on the details and the pros and cons of each, including some manufacturers that you may not have thought about but are worth your attention, and then, why it matters that you love the kit you have to work with. If you’ve ever been interested in starting your own strength studio or want to level up the one you have right now, this episode is a must-listen! ━━━━━━━━━━━━ 🚀 Learn to Build and Grow your own Highly-Profitable Strength Training Business — get a free, no-risk, no-obligation trail to the Premium HIB Membership here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here
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    55 m
  • 512 - Life-Changing: How HIT Altered Janaya Skye’s Life Forever — The Story of Paradox Strength

    512 - Life-Changing: How HIT Altered Janaya Skye’s Life Forever — The Story of Paradox Strength
    Apr 23 2025
    What does it take to completely turn your life around and become a super successful strength studio owner? I’m excited to have Paradox Strength founder Janaya Skye on the podcast, and you’ll soon find out why: we talk about her amazing story, how she fell in love with high-intensity training, and how it not only helped her get her health back but put her on a path to incredible personal and professional success. We also go into how her simple – but very smart – approach to marketing helped her grow right from the start, making great partnerships that help her bring more clients in, talking to clients the right way when dealing with objections, and even what you should do when clients cry – yes, cry – during intense workouts. We also go over choosing the right equipment, advertising, and complementary practices that help your clients. If you want a template for going from zero to successful strength studio owner with a simple but powerful marketing strategy built in, don’t miss this episode! ━━━━━━━━━━━━ ⚡ Get a Free Strength Training Business Course ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here
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    1 h y 11 m
  • 511 - Unlock the Secret to Explosive Growth: Leverage Media Coverage Like The Strength Shoppe Founders Melinda Hughes and Arjen Van Eijmeren Did

    511 - Unlock the Secret to Explosive Growth: Leverage Media Coverage Like The Strength Shoppe Founders Melinda Hughes and Arjen Van Eijmeren Did
    Apr 16 2025
    Want to know how to get that one big news article about your strength training business that can bring in tens of thousands of dollars worth of clients and sessions? The Strength Shoppe’s owners Melinda Hughes and Arjen Van Eijmeren sit down to talk about how you can cultivate that one big break into tens of thousands of dollars and even more news coverage that can help you grow your fitness business like no other marketing strategy can — it’s a strategy that can keep on giving you results even years after it’s come out! We go over how to handle media in small towns versus big cities and what to expect from each, and Melinda and Arjen share advice on reaching out to journalists, what to say in interviews, and how to position yourself as an expert so smaller publications (and even bigger ones) are more likely to write about you. If you want to grow your strength training business and attract more clients like no paid ad campaign can even dream of accomplishing, then tune in to this episode! ━━━━━━━━━━━━ ⚡ Get a Free Strength Training Business Course: https://www.skool.com/hib ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here
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    44 m
  • 510 - The Best Machines and Training Protocols for Starting Your Own Highly Profitable Strength Studio Fast (with Pete Cerqua)

    510 - The Best Machines and Training Protocols for Starting Your Own Highly Profitable Strength Studio Fast (with Pete Cerqua)
    Apr 9 2025
    Have you ever wondered which are the four best strength training machines for starting your first strength studio? And not just any 4 machines — but the most bang-for-your-buck, make-your-clients-love-you-and-make-you-profitable-fast machines? Million-Dollar Trainer Pete Cerqua returns to walk you through everything you’ll need to start a new strength studio successfully: your first set of machines, your first workout protocols, the most effective marketing campaigns that build the most excitement, and how to do it all the right way and avoid the mistakes that can slow you down or set you back, and we go into all of it in great detail. If you want to know the absolute key essentials for starting and growing a successful strength studio that lets you hit the ground running from day one, tune in to this episode! ━━━━━━━━━━━━ ⚡ Tap here to join the FREE HIB community now and get access to great courses and strength training business experts, no-nonsense, no strings attached ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here
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    55 m
  • 509 - From 2 Strength Studios to 200 — Interview with Exerbiotics and The Exercise Coach CEO Brian Cygan

    509 - From 2 Strength Studios to 200 — Interview with Exerbiotics and The Exercise Coach CEO Brian Cygan
    Apr 2 2025
    What’s it like to go from just owning 2 strength studios to growing a worldwide business with over 200 outlets and counting? In this episode, I finally get to sit down and talk with The Exercise Coach and Exerbiotics CEO/Founder Brian Cygan, and we go over his fitness business journey and the lessons he’s learned when it comes to highly successful strength studios and another company that supplies high-end equipment to all of these globally! We go into what makes Exerbiotics machines unique, how The Exercise Coach approaches client workout design, what “Concentrated Cardio” is and why they offer it to their clientele, why he’s big in Japan, and more! If you want to know how someone goes from not being sure whether they want to really do anything in the strength training industry to becoming a wildly successful fitness business owner, you should tune in to hear Brain’s story in this one! ━━━━━━━━━━━━ ⚡ FREE Blueprint: Get a no-nonsense guide to starting or growing your own strength training business here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here
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    48 m
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