What makes a team thrive even during seasons of change? Dr. Sara and Dr. Marisa explore this question while drawing inspiration from "The Fred Factor," a book about how ordinary people create extraordinary experiences through authenticity and genuine care.

While navigating their own practice transitions—welcoming new associates and saying farewell to others—the hosts share candid reflections on maintaining heart-centered leadership even when stretched thin. They explore how intentional culture-building creates team members who step up during challenging seasons without being asked.

🔥 In This Episode:

• How transitions reveal the true strength of your team culture
• What "the soul of your practice" means and how to nurture it
• The power of team members who step up without being asked
• Ways to create community within your team through intentional activities
• Why there are "no unimportant jobs, just people who feel unimportant doing their jobs"

Break free from seeing transitions as merely challenging, and discover how these seasons can become powerful opportunities to refocus on your core values and strengthen your team. This episode proves that with the right people and culture, your practice can thrive even during times of change.

Connect with us: Instagram: @drsaranelsongray @dr.marisa.nicole10 @theheartworkpodcast Email: theheartworklife@gmail.com

In this episode, we sit down with Amanda Burg, founder of Liberty Type—a boutique brand messaging and copywriting agency that helps female founders scale their businesses with authenticity and magnetism. Amanda has built her business from a small Etsy shop into a thriving 7-figure company that empowers women to step into their CEO identity through words that sound exactly like them while converting powerfully.

🔥 In This Episode:

• Amanda's unexpected path from covering breaking news as a journalist to helping women entrepreneurs find their authentic voice
• How becoming the sole breadwinner transformed Amanda's identity from "writer" to confident "business owner"
• Why technical jargon and industry language often create barriers between you and potential clients
• The power of testimonials in uncovering the language your ideal clients actually use
• Why branding is like gift-wrapping: presenting your services in beautiful packaging so people want to experience your magic
• Practical tips for creating boundaries between work and personal life as a business owner
• The immense value of support systems and delegation in sustainable business growth

Breakthrough Insight:

"If someone can go to your site or place of business and say, 'Oh, that's just like me' or 'They get it. That's my story too'—the work of the quote-unquote sell is already done because they're already emotionally bought into the story and the solution."

Amanda's expertise lies in helping women entrepreneurs discover their authentic voice and create messaging that resonates deeply with their audience. Her journalism background gives her a unique ability to find the hook in any business story and translate complex services into language that connects emotionally with ideal clients.

Ready to step into your authentic brand voice? This episode will inspire you to communicate with clarity, confidence, and connection.

Connect with Amanda:

• Instagram: @libertytypeco
• Website: www.libertytype.com

Connect with us:

• Instagram: @drsaranelsongray @dr.marisa.nicole10 @theheartworkpodcastt
• Email: theheartworklife@gmail.com

What does it look like when your life's path takes an unexpected turn? When your dreams of practice ownership transform into something entirely different - yet equally fulfilling? Dr. Amanda Alcamo joins us to share her powerful journey from sleeping in her car during the early days of helping build someone else's practice to becoming a thriving associate doctor who treats the business as her own.

In this raw, heartfelt conversation, Amanda opens up about overcoming severe health challenges that sparked her chiropractic journey, navigating identity struggles when her original plans shifted, and finding her true purpose beyond the title on the door. Nine years into her associateship at Restoration Chiropractic, she reveals how heart work transformed her relationship with success, leadership, and self-worth.

🔥 In This Episode:

• How a devastating spinal surgery and subsequent complications led Amanda to discover her chiropractic calling
• The vulnerable reality of sleeping in her car while helping build a practice from scratch
• Why letting go of "needing" to own a practice created space for deeper fulfillment
• The importance of early, honest conversations between associates and practice owners
• How inner work changes everything - from team leadership to patient care

Whether you're contemplating associateship, currently working as an associate, or a practice owner wanting to better understand your team, Amanda's story reminds us that sometimes our greatest purpose isn't found in the title or position we imagined for ourselves - but in showing up fully wherever we are.

Connect with Dr. Amanda: Instagram: @one_restoring_lives @restorationchiropractic

Connect with us: Instagram: @drsaranelsongray @dr.marisa.nicole10 @theheartworkpodcastt Email: theheartworklife@gmail.com