What does it really take to design a brand that doesn’t just look good—but feels like you and connects with your community?

In this episode, Tessa and Rocky reflect on how Maven’s brand came to life—organically, imperfectly, and through plenty of trial and error. From creating mood boards with gut instincts to learning the difference between a logo and a real identity, they share what it looked like to build something that felt true before it looked polished.

If you’re a woman entrepreneur navigating the branding process—especially without a big budget or clear blueprint—this episode offers reassurance, real talk, and a reminder that your brand starts with what you believe, not just what you build.

💡 Key Takeaways:

Click the link for our FREE Guide: Design a Brand That Builds Real Connection https://stan.store/mavencommunity/p/design-a-brand-that-builds-real-connection

🔖 Resources & References:

📚 Start With Why by Simon Sinek
📚 Building a StoryBrand by Donald Miller

💬 Join the Conversation:

What story does your brand tell? Drop into our community on Geneva and share your visual identity journey.

🔗 Connect with us:

Instagram → @maven.community
Join our community → https://links.geneva.com/invite/af6ecd07-9070-43b7-9629-7aaa166aa131
More at → www.mavenslc.com

What does it really take to move from burnout to breakthrough—and lead with clear, confident strategy?

In this episode, Tessa and Rocky explore the role of “scope” in entrepreneurship: the ability to zoom out, define your vision, and lead with both clarity and intention. Rocky shares how discovering her head-work superpower helped her move beyond survival mode, set boundaries, and scale impact without losing herself. This is a conversation about moving from overwhelm to ownership, and why scope might just be the skill you didn’t know you needed.

If you’re building something real and feeling stretched thin, this episode is your invitation to step back, reframe, and lead smarter.

💡 Key Takeaways:

• Scope helps you move from burnout to strategy
• Boundaries and clarity are leadership essentials
• Your strengths are the blueprint for how you build
• Vision means nothing without focus

🔖 Resources & References:

📚 Essentialism by Greg McKeown
📚 The Big Leap by Gay Hendricks

💬 Join the Conversation:

Where in your business do you need more clarity and scope? Share your thoughts with us in the Maven Community on Geneva.

🔗 Connect with us:

Instagram → @maven.community
Join our community → https://links.geneva.com/invite/af6ecd07-9070-43b7-9629-7aaa166aa131
More at → www.mavenslc.com

What does it really mean to lead with your whole self—even the messy, vulnerable parts you’re used to hiding?

In this episode, Tessa and Rocky dig deep into the power of vulnerability, tracing Tessa’s personal journey from early trauma to courageous leadership. They explore how being real—not just polished—can create stronger connections, more impactful businesses, and a life that actually feels aligned. From emotional breakthroughs to quiet inner work, this episode is a love letter to anyone trying to lead with both strength and softness.

If you’ve ever felt like you had to choose between being professional and being human, this conversation will remind you that your truth is your superpower.

💡 Key Takeaways:

• Vulnerability invites connection and builds trust
• You don’t need to share everything to be real—just the right things at the right time
• Safe spaces in business start with self-awareness
• Your story can be your most powerful asset in leadership

🔖 Resources & References:

📚 The Power of Vulnerability by Brené Brown
📚 The Body Keeps the Score by Bessel van der Kolk

💬 Join the Conversation:

How does vulnerability show up in your leadership? Drop into our community on Geneva and share your journey.

🔗 Connect with us:

Instagram → @maven.community
Join our community → https://links.geneva.com/invite/af6ecd07-9070-43b7-9629-7aaa166aa131
More at → www.mavenslc.com