He Said, She Said: Razor Branding™ Podcast Podcast Por Jaci Russo arte de portada

He Said, She Said: Razor Branding™ Podcast

He Said, She Said: Razor Branding™ Podcast

De: Jaci Russo
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 The He Said, She Said, Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success.RUSSO Arte Economía Marketing Marketing y Ventas
Episodios
  • Bringing Brands to Life with Daale Carter

    Bringing Brands to Life with Daale Carter
    May 20 2025
    In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo sit down with Daale Carter, Managing Director of energy BBDO and a standout voice in the global advertising world. With a career that started in entertainment law and moved through experiential marketing, strategy, and media, Daale brings a rare blend of experience, empathy, and leadership to the conversation. From her early days producing music events to now leading teams for one of the most respected agencies in the world, Daale shares insights into what makes great brands connect—and why the client-agency relationship is everything. The conversation dives into creative strategy, team dynamics, consumer-centric thinking, and the evolving role of AI in the branding process. This episode is filled with smart takes, real talk, and plenty of inspiration for marketers and businesses at every level.
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    51 m
  • Inside the Agency-Client Relationship w/ Jaci & Michael Russo

    Inside the Agency-Client Relationship w/ Jaci & Michael Russo
    Apr 22 2025
    In this episode of the He Said, She Said: Razor Branding Podcast, it’s just the hosts—Jaci and Michael Russo—going deep on what it really takes to make an agency-client relationship work. No guests. No filters. Just 25 years of experience packed into one conversation about collaboration, communication, and what happens when trust breaks down. From misaligned expectations and territorial marketing teams to the misuse of AI and the trap of Frankenstein feedback, Jaci and Michael talk candidly about the red flags, the success stories, and the reason agencies should always be invited in like vampires (yes, there’s a reference). Whether you work with an agency, are part of one, or just want to understand how branding actually works, this episode is a masterclass in the reality behind the process.
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    44 m
  • Branding from the Factory Floor w/ Robert Pelletier

    Branding from the Factory Floor w/ Robert Pelletier
    Apr 10 2025
    In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo talk with Robert J. Pelletier, CEO of Pacific Hardwood, about how he turned a traditional manufacturing business into a $20M industry leader through storytelling, relationship-building, and relentless content creation. From using Instagram to drive $8M in sales to embracing AI for content planning, he offers a blueprint for how even the most “unsexy” businesses can build powerful, profitable brands—without selling out or sounding like robots. Whether you’re building custom floors or scaling your startup, this conversation will shift how you think about brand-building, personal voice, and the future of marketing.
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    40 m
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