MedTech graveyards are full of clever devices that never made it past the demo.

Dr. Tori O’Daniel (OB/GYN, Medical Director, Oklahoma City) walks us through the five adoption pillars that separate shelf-ware from standard-of-care.

In This Episode
• The “ease-of-use” litmus test every new device must pass
• Why education is a FOREVER activity, not a launch event
• How to spot (and empower) your Champion-for-Change
• Talking cost: shifting the conversation from unit price to total value
• Template-driven VAC submissions that save months of back-and-forth

📺 Watch on Youtube: https://youtu.be/bru-Wz2RwSw

📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

Hakeem’s newsletter “The Accelerator” ➜ click here

Rate ★★★★★ if you learned something new – it really helps the show!

Think of this as your espresso shot of leadership training. In just five minutes, Hakeem distills Francie Jain’s best advice into:

1. Translating complex ideas for non-experts

2. Turning psychological safety into performance

3. Partnering with “opposite strengths”

4. Making coaching voluntary (and sticky)

5. Leading with questions, not absolute answers

Each point ends with a single, doable action. Press ▶, pick one, and level-up before your next stand-up.

Technical brilliance is table stakes. Influence is the multiplier. In this episode, Hakeem Adebiyi sits down with Francie Jain—CEO of Terawatt, the coach-matching platform—to unpack:

• Google’s Project Aristotle: why psychological safety outperforms raw IQ

• A Colorado hospital that saved $32 M per year by embracing group coaching

• “Opposite-Strengths” teaming: pairing your weakness with someone’s superpower

• Three quick wins STEM pros can start today to boost executive presence

• How Terawatt lets companies RFP a coach the way you’d book a room on Airbnb

Hit ▶, then follow the show so you never miss an episode packed with actionable leadership science.

📺 Watch on Youtube: https://youtu.be/4VCTUcIF0jg

📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

In this bite-sized H-Files episode, I unpack 5 hard-won lessons from my conversation with Nigel Theobald, CEO of N4 Pharma.

After a decade of building a biotech platform for RNA delivery, Nigel knows exactly how brutal, and how rewarding this space can be.

You’ll walk away with:

• The one sentence every founder must write down

• Why you can’t bootstrap biotech

• How to pivot with purpose

• The truth about investor trust

• And why execution matters more than competition

Hit play and take notes. Your future self will thank you.

What does it really take to bring a biotech product to market?

Nigel Theobald, founder and CEO of N4 Pharma, joins me to share the real highs and lows of turning science into a scalable business.

We dive into:

• The challenges of RNA drug delivery

• How to stay resilient when plans change

• Building a virtual, world-class team

• The path from platform to product

This is a must-listen for anyone in biotech, medtech, or startup life.

📺 Watch on Youtube:https://youtu.be/Jy1JA5J1-F8

📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

Today, we’re diving into how funding for digital health has plummeted 3× since 2021, yet Tamar Blue still raised over $1 million for her mental-health startup, MentalHappy.

Stick around for her exact playbook, complete with action challenges you can use today.

Let’s get started!

📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

Digital-health cash is scarce, yet Tamar Blue secured > $1 M for MentalHappy.

Hear her fundraising tactics, user-validation hacks, and the 12-year mindset every founder needs.

Perfect for med-tech builders hungry for traction.

📺 Watch on Youtube: https://youtu.be/kKKdaepF0Og

📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes

"In this 5-in-5 episode of The H-Files, we review the key takeaways from my podcast with MedTech entrepreneur Spencer Jones to break down 5 practical ways AI is transforming how we build and scale MedTech businesses.

From FDA submissions to ROI calculators, these aren’t hypotheticals, they’re real-world strategies you can apply today.

Hit play and discover how to save time, scale smarter, and stay competitive using AI."